Bot Fraud 2019: The Sad State of Email Marketing

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Viral marketing: Gawker, social media, and beyond

The idea behind viral marketing is simple enough: create content that’s so irresistible that millions want to read, watch, or gaze at it. But that’s where the simplicity ends. Effective viral marketing is very hard, but it’s not impossible. Websites like Gawker are breeding grounds for viral content, whether it’s a shocking video,…

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6 email metrics you may be missing

Businesses new to email marketing often don’t know which metrics to track. There are obvious contenders like open and click rates, but there are others that marketers may not immediately understand. Here are six of the email marketing metrics that you may be overlooking: Subscribe versus unsubscribe rates Marketers look…

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Cut shopping cart abandonment with email reminders

This year, about $4 trillion of merchandise will be left in shopping carts. Luckily, 63 percent of that could potentially be recovered – if merchants use the right tactics. One of the best ways to confront and eliminate this problem is by sending consumers reminder emails. According to a report from…

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Does Context Marketing Actually Mean Anything?

We’ve all heard and seen great content marketing that goes viral. The “Will It Blend” series and Red Bull’s sky dive from space are just a few examples of content marketing done right. A great email marketer knows content marketing can win over consumers by posting interesting, exciting content that…

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4 Critical Email Blunders to Avoid

Do you have email marketing horror stories? Was there a defining moment when you realized a particular marketing strategy or campaign bombed? Today’s digital technology allows marketers to reach new audiences with greater ease than ever before. However, not all email strategies are equally effective. Many tactics can negatively influence the…

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The Mobile Monster’s Effect on Email Marketing

Do you know how to reach your mobile customers? Nearly every industry is dealing with the effects of mobile technology on consumer behavior and expectations. Email marketing is especially sensitive to the shift to mobile technology because consumers consistently use smartphones and tablets to access emails. Just take a look at some of…

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email database
Why an Accurate Email Database Matters for Email Campaign Success

How accurate is your email database? Do information gaps prevent you from creating targeted email campaigns? According to HubSpot, the integrity of your email marketing database falls by 25 percent on an annual basis. Hence why a consistent email hygiene practice is essential; because consumers aren’t static. Their behaviors and preferences change as…

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Mobile Ready to Rumble

There is a massive shift happening in the world of email marketing. Have you felt it? You should, since most of us are now tied to our mobile devices from the time we wake up to the time we go to sleep. We’re always connected, meaning it’s never been easier…

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