Do you have email marketing horror stories? Was there a defining moment when you realized a particular marketing strategy or campaign bombed? Today’s digital technology allows marketers to reach new audiences with greater ease than ever before. However, not all email strategies are equally effective. Many tactics can negatively influence the…
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Do you know how to reach your mobile customers? Nearly every industry is dealing with the effects of mobile technology on consumer behavior and expectations. Email marketing is especially sensitive to the shift to mobile technology because consumers consistently use smartphones and tablets to access emails. Just take a look at some of…
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How accurate is your email database? Do information gaps prevent you from creating targeted email campaigns? According to HubSpot, the integrity of your email marketing database falls by 25 percent on an annual basis. Hence why a consistent email hygiene practice is essential; because consumers aren’t static. Their behaviors and preferences change as…
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There is a massive shift happening in the world of email marketing. Have you felt it? You should, since most of us are now tied to our mobile devices from the time we wake up to the time we go to sleep. We’re always connected, meaning it’s never been easier…
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