Advertising Week 2020 Recap: Top 5 Takeaways

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Stirista Offers Video Ad Placements on Hulu!

Stirista is proud to offer a new service to all our partners and clients: video ad placements across Hulu!  Boasting 25 million subscribers as of January 2019, Hulu continues to be one of the most-watched streaming services in the United States. Viewers are captivated by Hulu’s deep library, from their…

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Omnichannel Marketing: Six Benefits Your Brand Can Achieve

Consumers are making their ever-increasing buying power known when shopping and dealing with brands. They are more brand agnostic, and used to the speed and convenience of personalized shopping. With customer preference and privacy taking center stage, it’s vital to stay relevant and overcome these continued challenges. Retailers need to:…

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Customer Segmentation: Definition, Three Benefits and a Best Use Case

Reaching your targeted B2B or brand audience is crucial to the success of any marketing campaign. If the data you’re using isn’t yielding positive results, you might as well be throwing darts blindfolded in the hope of reaching your target. This is where customer segmentation can make all the difference.…

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Team Stirista: Dr. Jaba M. Gupta, PhD

This month’s Team Stirista blog focuses on Dr. Jaba Mukherjee Gupta, PhD, Director of Stirista Solutions, based in Bangalore, India. Tell us more about your daily and overall responsibilities and how your typical work day looks. I take care of the smooth running of the Stirista Solutions office in Bangalore,…

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How to Reach Business Decision Makers: 5 Proven Steps That Work!

Most business folks will agree that it’s REALLY hard to reach important business decision makers. Or, is it?  Well, it turns out, reaching the decision makers in any company can dramatically be increased by simply applying a few powerful data-driven marketing techniques and tools —  all without making a single cold…

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‘Adulting’ May Be Hard, but American Express Understands

Capitalizing on the Theme of Transition We have all experienced the challenges of transitioning from the teenage years to adulthood. What seemed like trials and tribulations then, often persist as bittersweet memories in our minds. Acknowledging this transition, American Express’ ‘Everyday Congrats’ was a campaign that extended a hand to…

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Stirista Promotes Blaine Britten to Vice President of Digital Marketing 

Stirista, an award-winning agency well known in the industry for its enhanced data capabilities, has announced the promotion of Blaine Britten to Vice President of Digital Marketing. His primary responsibilities will include ensuring rapid growth of the digital program on both the data and services sides, along with actively pursuing…

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First-Party Data: What It Means, Its Benefits and How to Maximize It

What First-Party Data Means First-party data is simply your own company’s online or offline data. That is, it’s information your company collects directly as customers browse your website (online); or, from physical, brick-and-mortar establishments (offline), information tracked via purchases made in-store with credit or debit cards, or utilizing a store’s…

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Team Stirista: Blaine Britten

1.) Tell us about your daily and overall responsibilities, and what your average work day looks like. I oversee the operations of the digital department with the goal of growing business on behalf of our clients. I am fortunate to have a great, highly skilled team that enable me to…

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Visitor ID Graph from Stirista: Breaking Barriers Between You and Your Website Visitors

In an ideal world, consumers would visit a website, search for the product(s) they desire and purchase all in one fell swoop. But, realistically, we know this doesn’t happen. Research has shown that slightly more than 2 percent make a purchase after a first-time website visit. Therefore, it just makes…

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