Use It Or Lose It: How To Maximize A First Half Underspend


Stirista Named Marketing EDGE Corporate Disruptor

Stirista has been named by Marketing EDGE as the Corporate Disruptor for 2020. Stirista will be honored in New York City alongside Lifetime Achievement Award winner Tim Hawthorne from Hawthorne Direct, Corporate Heritage Award winner, Acxiom, and the six outstanding marketing leaders 40 or under named 2020 Rising Stars.  The…

Geo-Targeting: What It Is, Its Benefits and Why You Should Be Doing It

What is Geo-Targeting? Let’s face it: When you are looking for your next B2B or B2C marketing campaign to bring in more customers, there are many factors to consider during the planning process. For example, you need to: launch the right message at the right time, target the right demographics…

Team Stirista: Dipankar Dey

This month’s Team Stirista blog features Dipankar Dey, our incredible data research analyst, who is based overseas. Let’s learn more: Tell us about your daily and overall responsibilities as well as how your average workday looks. As the Data Research Analyst, my overall responsibilities are helping the sales and marketing…

Stirista Announces Expanded Partnership with LiveRamp

New program offers Stirista’s data and reach for companies seeking to expand into digital Stirista is proud to announce its expanded partnership with LiveRamp, as part of Stirista’s Fusion program to bring best-of-breed data providers into a marketplace for buyers. Who Benefits? Existing LiveRamp clients not currently in its Data…

“Hi. Do you mind if I say hello?”

“Hi. Do you mind if I say hello?” I feel my primary job as VP of Sales is to establish relationships. Selling is a job that has no prize for second place. So any edge, however slight, I can bring to the selling process, I consider valuable. However, in today’s…

Team Stirista: Jason Layton

This month’s Team Stirista blog features Jason Layton, our talented Graphic Design Intern. Let’s learn more about him. Tell us about your overall responsibilities at Stirista and what you do in an average workday. As a graphic design intern, my responsibilities are assisting the marketing team in creating internal collateral…

Stirista and California Consumer Privacy Act 2018 (CCPA)

The California Consumer Privacy Act 2018 (CCPA)  is a law centered on personal data protection for citizens of California. Data privacy protection has become a concern worldwide, prompting regulations to protect individuals’ right to data privacy. The European Union’s General Data Protection Regulation (GDPR) has prompted demand for privacy legislation…

Team Stirista: Kiran Kumar

This month’s Team Stirista spotlight features Kiran Kumar, our iOS App Developer, based in our India office. Let’s learn more about Kiran. Tell us about your overall responsibilities at Stirista and what you do on an average workday. My work at Stirista is handling mobile platform projects and web API…

Team Stirista: Valarie Geckler

This month’s Team Stirista spotlight features Valarie Geckler, our fantastic Director of Client Services. Let’s learn more about her. Tell us about your overall responsibilities at Stirista and what you do on an average workday. Everything I do is focused around helping our clients be more successful. Sometimes that manifests…

Insights From the Social Followers of The Lion King vs. Frozen

Purpose:  The purpose of this study is to gain insights into the backgrounds (including gender, age, race/ethnicity, education, the presence of children ages 18 and under in the household, and political affiliations) of the fans of two popular and beloved Walt Disney Pictures films – The Lion King and Frozen…

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