Stirista Announces Acquisition of Location-Based Data Measurement and Attribution Platform Nikaza

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Customer Segmentation: Definition, Three Benefits and a Best Use Case

Reaching your targeted audience is crucial to the success of any marketing campaign. If the data you’re using isn’t yielding positive results, you might as well be throwing darts blindfolded in the hope of reaching your target. This is where customer segmentation can make all the difference. Customer segmentations help…

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Team Stirista: Dr. Jaba M. Gupta, PhD

This month’s Team Stirista blog focuses on Dr. Jaba Mukherjee Gupta, PhD, Director of Stirista Solutions, based in Bangalore, India. Tell us more about your daily and overall responsibilities and how your typical work day looks. I take care of the smooth running of the Stirista Solutions office in Bangalore,…

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How to Reach Business Decision Makers: 5 Proven Steps That Work!

Most business folks will agree that it’s REALLY hard to reach important business decision makers. Or, is it?  Well, it turns out, reaching the decision makers in any company can dramatically be increased by simply applying a few powerful data-driven marketing techniques and tools —  all without making a single cold…

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‘Adulting’ May Be Hard, but American Express Understands

Capitalizing on the Theme of Transition We have all experienced the challenges of transitioning from the teenage years to adulthood. What seemed like trials and tribulations then, often persist as bittersweet memories in our minds. Acknowledging this transition, American Express’ ‘Everyday Congrats’ was a campaign that extended a hand to…

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Stirista Promotes Blaine Britten to Vice President of Digital Marketing 

Stirista, an award-winning agency well known in the industry for its enhanced data capabilities, has announced the promotion of Blaine Britten to Vice President of Digital Marketing. His primary responsibilities will include ensuring rapid growth of the digital program on both the data and services sides, along with actively pursuing…

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First-Party Data: What It Is, Its Benefits and to How to Maximize It

In a previous Stirista blog, we talked about third-party data and how it differs from first- and second-party data. Today, we take a deeper dive into first-party data. What is First-Party Data? First-party data is simply your own company’s online or offline data. That is, it’s information your company collects directly…

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Team Stirista: Blaine Britten

1.) Tell us about your daily and overall responsibilities, and what your average work day looks like. I oversee the operations of the digital department with the goal of growing business on behalf of our clients. I am fortunate to have a great, highly skilled team that enable me to…

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Visitor ID Graph from Stirista: Breaking Barriers Between You and Your Website Visitors

In an ideal world, consumers would visit a website, search for the product(s) they desire and purchase all in one fell swoop. But, realistically, we know this doesn’t happen. Research has shown that slightly more than 2 percent make a purchase after a first-time website visit. Therefore, it just makes…

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stirista ad age stirista ceo announces plan to take company public
On the Heels of Receiving Ad Age Award, Stirista CEO Announces Plan to Take Company Public

A number 13 position on Ad Age’s prestigious Best Places to Work list is just the latest in a series of accolades Stirista has picked up in the last 12 months. With massive expansion plans underway, Stirista is preparing to enter a new era and Marketing Director, Patrick Howard, catches up with CEO Ajay Gupta for a frank discussion over high tea.

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Team Stirista: Dan Kivela

1.) Tell us more about your daily and overall responsibilities, and what your average work day looks like. I am responsible for managing the Great Clips Grand Opening program, which involves selecting audiences for new salons, as well as setting up and optimizing as many as 15 concurrent digital campaigns,…

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