Bot Fraud 2019: The Sad State of Email Marketing

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push wizard q & a with karl van delden
PushWizard from Stirista

Stirista, an industry leader in mega data and microtargeting that recently ranked among the 2018 Inc. 5000, is proud to announce its acquisition of PushWizard, a free service that allows developers to send unlimited push notifications — messages sent from apps — to unlimited users’  iOS and Android devices. Plus,…

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digital marketing best practices
5 Digital Marketing Best Practices

Can’t-miss tips for boosting your ROI! It’s estimated that most Americans are bombarded with between 4,000 to 10,000 ads each day. From small mom and pop shops to huge multinational corporations, it seems that just about every business has gone digital. Messages come at us from every direction — email,…

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stirista acquires push wizard
Stirista Acquires Push Notification Company PushWizard

SAN ANTONIO, Texas – October 3, 2018 – Full-service marketing agency Stirista has acquired push notification service, PushWizard, to help drive better digital marketing strategies through more complete customer views. The acquisition will help Stirista enhance its Consumer Identity Graph marketing database with mobile ad targeting identifiers. The updated push notification service…

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jared walls
Team Stirista: Jared Walls

Our “Team Stirista” spotlight for September features Jared Walls, the newest member of the Stirista team! Jared’s role is as Creative Copy Manager, overseeing the copywriting team and leading new projects in the marketing department. We welcome Jared to the team with a “Team Stirista” blog featuring his responsibilities and…

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lego goes green
LEGO Goes Green

The New York Times carries a series called The Week in Good News. This newsletter, a harbinger of hope, brings stories that make one smile. Amid the cacophony of angry debates about nothing, in particular, these are stories that make one feel happy and proud to be alive because there…

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data-driven marketing examples
7 Actionable Data-Driven Marketing Examples You Can Apply Now

There is no shortage of articles about data-driven marketing.  Unfortunately, only a handful of them gives you actual examples of how data-driven marketing is implemented. But before discussing the various examples, let’s define data-driven marketing. Data-driven marketing is defined as the use of data collected through consumer engagement with a website, product or…

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email list hygiene best practices
5 Best Practices for Email List Hygiene

How fresh, clean data can improve deliverability and engagement rates. You want your company’s campaigns to have the highest possible customer engagement rates, naturally. But that’s only the first step. Successful email deliverability is just one important factor that influences engagement. One of the most common and easiest ways to…

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stirista mmojo partnership
Stirista and mmojo.com Announce Partnership to Deliver High-Quality B2B Contacts to the mmojo ‘Marketing Data Everything’ Application

Partnership provides mmojo Application Users with simple access to Stirista B2B Contacts through the mmojo Data Marketplace  Stirista (https://www.stirista.com), a data-driven marketing agency and solutions provider, and mmojo.com (https://www.mmojo.com) have announced a partnership that will make available Stirista’s highly accurate and verified B2B Contacts to mmojo application users. “We are…

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email hygiene
Email Hygiene: Definition, Best Practices, And Services

Among the most encountered suggestions for improving an email campaign is cleaning your email list to get rid of inactive subscribers. This is where the topic of email hygiene comes in. What is Email List Hygiene? Email hygiene is defined as the process of verifying or removing invalid email addresses from…

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digital influencers
The rise of ‘Digital Influencers’ – How Cosmetic Brands Like L’Oréal Are Drawing In the Youth

Changing trends and lifestyles now mandate that companies stay on their toes and update themselves to keep up with what interests their demographic. With the steady growth of the beauty industry, a greater number of teens are now investing in makeup, starting at an earlier age than the generations before.…

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