Data Commitment Report

Core Pledge: Stirista leverages nearly 15 years of industry experience to act as a responsible data steward. The company guarantees that all collected first- and third-party consumer information remains accurate, secure, and aligned with a clear strategic purpose.

Rigorous Verification: By operating its own in-house DSP and ESP platforms, Stirista continuously validates its records. These assets are systematically cross-verified against public social media profiles and public sources, including voter registration, utility records, property deeds, and appraisal records.

OMNA Identity Platform: Their real-time platform constructs accurate individual and household profiles by cross-referencing IP addresses, hashed emails, and geocoordinates. To ensure complete transparency, every single record in their repository is time, date, and source stamped.

Privacy & Compliance: Built on a “Data Privacy by Design” philosophy, the company utilizes a strict email vetting workflow to maintain full compliance with evolving state regulations alongside CAN-SPAM, ANA, and CCPA guidelines. Their structural security measures are validated via annual SOC2 audits.

Data Categorization: To avoid bloated profiles, records are segmented into demographic data for message personalization, digital data (such as social handles and emails) to extend identity reach, and OMNA graph data for audience onboarding and channel attribution.