Stirista’s 2024 Political Report

Late last year we partnered with Ascend2 to conduct a survey that asked voters about both party affiliations and consumer habits ahead of the 2024 election.

We interviewed over 2000 participants to see if there was a correlation between the two, and if that correlation might help predict not only who specific consumer types might vote for, but if they are likely to vote early, and maybe most importantly … if the highly coveted “undecided” voter might be swayed.

After all, it’s 2024 – the year political spending will surpass all the years before it. That means that political marketers need to go all-in and make every dollar count!