Stirista Announces Acquisition of Location-Based Data Measurement and Attribution Platform Nikaza

Stirista announced on Sept. 16 the acquisition of Nikaza, a location-based data measurement and attribution platform. The acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir, by allowing brands and agencies to run omnichannel campaigns and measure their effectiveness through multi-touch attribution of in-store and online purchases in one holistic platform.

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Stirista began as an ambitious project from an apartment in San Francisco. But as office space expanded, so did our client base. After a few short years, we have worked with the largest healthcare insurance provider in the world, the biggest telecommunication company in the US, and some of the most prestigious universities in the country. We are on the preferred vendor list for a handful of Fortune 500 companies, with three of the ten largest companies in the world turning to us for...


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