Stirista and California Consumer Privacy Act 2018 (CCPA)
The California Consumer Privacy Act 2018 (CCPA) is a law centered on personal data protection for citizens of California. Data privacy protection has become a concern worldwide, prompting regulations to protect individuals’ right to data privacy. The European Union’s General Data Protection Regulation (GDPR) has prompted demand for privacy legislation worldwide, especially in the United States, holding American businesses accountable to these types of regulation, as well as increasing movement within previously unregulated American data privacy law.
According to leading data consultancy Venture Development Center, the data privacy movement has gained traction on the heels of several high-profile privacy violations (e.g., Cambridge Analytica in 2015 and Equifax in 2017), leading multiple states and numerous members of congress to call for consumer protection in the vein of GDPR. There are currently no regulations of this scale at the federal level, but that seems to be where things are heading.
Every company that collects American citizens’ data has the responsibility to comply with data privacy laws of the U.S. If there are no federal regulations in place, companies should follow the laws in the states in which they do business.
It is Stirista’s view that the responsibility falls on every data-driven business to stay up-to-date with legislation that may affect their operations.
Stirista is CCPA Compliant. Here’s How
We feel it’s important that personal data privacy remains a top priority to the businesses that collect data. We agree that individuals should have the right to opt-out of the sale of their personal data. In fact, this is an option Stirista has offered for many years.
For more than a decade, Stirista has been a trusted and responsible steward of the ethically sourced data we offer reputable marketers. We remain fully committed and pledge to be in full compliance with best practices and all applicable laws.
You can read more about Stirista’s CCPA compliance here.