Use It Or Lose It: How To Maximize A First Half Underspend


The office has gone social. B2B marketers know that social media exposure increases website traffic, generates leads, improves search rankings and develops evangelists for their brand. You may have a bunch of followers by now, but how do you extend your reach to other channels and find new social customers?

Stirista’s super-sophisticated database, SocialORE crawls the Web daily to pull social media information from profiles on Facebook, LinkedIn, Twitter, Flickr and Google Plus. We have access to 75 million B2B prospects within the US, 225 million business social handles internationally and a business mailing address for 80 percent of the profiles we collect.

With social data, you’ll improve every campaign. Our technology can identify your target audience, learn about them, and then find out which social platforms they’re using. Give us a few specs, such as title, business size and location, and we’ll customize an audience so you can serve up ads to exactly the people you want to reach, 0ptimizing your advertising dollars.

We can also enhance your email list with social media data, updating and deleting obsolete email addresses while we’re at it. You’ll instantly gain access to social followers who know your company. Or, if you have social contact information, we can match it with email addresses so you can reach them offline. Awesome!

Once you have social followers, keep building your fan base with entertaining, helpful content that is responsive to what they’re saying to you and about your business.

Join the conversation.

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