Even a Great Brand (Like Yours) Can’t Succeed Without This
With so many consumer products available, why should anyone buy yours? Experts say brand is worth up to 40 percent of a purchase decision, but brand isn’t the only factor. A compelling Harvard Business study reports that 85 percent of 30,000 new product launches failed because of poor market segmentation.
Takeaway: The best brand won’t sell to the wrong audience. Stirista will build you a list of perfect prospects from scratch or enhance your customer files with insightful new data to bring out amazing hidden potential. Tell us who you want to reach and we’ll do the rest.