Digital Marketing: Constant Change and a Constant Battle to Keep Up
Being a digital marketer can be tough these days. There is always a new platform to learn, updates on the ones you already know, or some new trend hitting the market. It’s hard to quiet the noise and find your way, especially with competition increasing all the time.
Another huge challenge is the audience itself. Unlike traditional audiences united by similar behaviors or factors, each digital shopper is an audience of its own. Each touch in a digital campaign has to be customized to meet an individual’s expressed preferences and anticipated desires. The data to do this exists, but who knows what to do with the data?
We do. Online footprints can be muddy, messy and mystifying, but Stirista can help you not only make sense of them but also turn them into valuable, actionable, personal insights.