Sixty-five percent of American adults now use social networking sites. That’s nearly ten times as many as in 2005. Whether you are seeking candidates for master’s programs, continuing education students, undergraduates or lost alumni, you need to get social.
With social data, you’ll improve every campaign or fund-raising drive.
Our massive dedicated social media database, SocialORE, which crawls the web daily, collects self-reported data from Facebook, LinkedIn, Klout, Twitter, Flickr and Google Plus and then connects it with users’ email and postal addresses and social media accounts.
Our technology can identify your target audience, learn about them, and then find out which social platforms they’re using. Give us a few specs, such as income, location and education level and we’ll customize an audience so you can serve up ads to exactly the people you want to reach, 0ptimizing your advertising dollars.
We can also enhance your email list with social media data, updating and deleting obsolete email addresses while we’re at it. You’ll instantly gain access to social followers who know your school. Or, if you have social contact information, we can match it with email addresses so you can reach them offline.
Once you have social followers, keep building your fan base with entertaining, helpful content that is responsive to what they’re saying to you and about your institution.