Political campaigns are about values and beliefs, but they’re also about marketing. Successful campaigns result in a big win or a big give mostly because they reach the right audience with the right message.
That’s nothing new. What is new is the massive amount of offline and online data on voters and donors available today. Even newer is the technology to turn millions of records into laser-sharp, multi-dimensional, personal profiles, so you can reach each individual with a message that will move the needle.
That’s Stirista’s technology we’re talking about. It’s whip-smart and party neutral.