Use It Or Lose It: How To Maximize A First Half Underspend


Stirista’s vast vault of contact information contains donation history for the past two decades, with names and causes. It also contains 155 million registered voters we have matched to email addresses, online cookies and social handles to give you lots of ways to reach them. Our 400 segmentation filters combine demographic, geographical, cultural and interest-based data to create the precise profiles you need.

Success story: The Arizona Medical Marijuana Policy Project (AMMPP) enlisted Stirista’s help in a challenging campaign: to gain votes for a proposition legalizing medicinal marijuana in their historically conservative state. Using sophisticated segmentation techniques, Stirista developed socio-demographic profiles for each registered voter connected to an email address and created compelling first-person narratives crafted to resonate with each segment. More than 10 million emails went out, the proposition passed and Arizona became the fifteenth state to legalize medicinal marijuana.

Your ideal audience is waiting for you.

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