Use It Or Lose It: How To Maximize A First Half Underspend


Tweets and Facebook posts are making TV political spots obsolete. They’re a faster, less expensive way to spread the word and gain follower support. Plus, Donate buttons make giving easier than ever.

With social data, you’ll improve every campaign or fund drive.

Our massive dedicated social media database, SocialORE, which crawls the web daily, collects self-reported data from Facebook, LinkedIn, Klout, Twitter, Flickr and Google Plus and then connects it with users’ email and postal addresses and social media accounts.

Our technology can identify your target audience, learn about them, and then find out which social platforms they’re using. Give us a few specs, such as income, location and political party or charitable cause, and we’ll customize an audience so you can serve up ads to exactly the people you want to reach, 0ptimizing your advertising dollars.

We can also enhance your email list with social media data, updating and deleting obsolete email addresses while we’re at it. You’ll instantly access to social followers who know your candidate or organization. Or, if you have social contact information, we can match it with email addresses so you can reach them offline.

Once you have social followers, keep building your fan base with entertaining, helpful content that is responsive to what they’re saying to you and about you.

Join the conversation.

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