Who’s Following Trump and Clinton?
The Twitter followers of Donald Trump and Hillary Clinton turn out to be more similar than different, demographically, based on an analysis conducted by the San Antonio database marketing company Stirista. Surprisingly, a third of Trump followers are registered Democrats. Other than gender and race, Trump and Clinton supporters share remarkably similar demographics. When it comes to issues, Trump followers are less extreme than may be expected on gay marriage, gun control and abortion but vehement on immigration and the Affordable Care Act. Stirista gathered this data by matching the candidates’ Twitter followers to their in-house database of U.S. consumers and voters, to produce this ground-breaking study, one of the first of its kind.