Stirista Learning Center
Get the latest insights into actionable ways you can use data and omnichannel marketing to supercharge your ABM, lead-gen, and sales efforts.
Whitepapers
Reaching A Whole New Group Of Streamers
COVID caused a lot of things to shift to a more at-home oriented environment which made CTV an invaluable asset. But most marketers tend to miss out on the segment that spends the most time viewing CTV on average, those who are 65+. When you think about it, who else is complaining about what pundit said what than our parents?
According to recent Neilsen data, their viewing time is steadily rising. Modus/Stirista can help you create and manage campaigns that help you with the acquisition and targeting of these new audiences. Learn how our highly granular campaign structures and ID graphs can help make this all a breeze!
The Complete Guide To Data-Driven Account-Based Marketing (ABM)
ABM has certainly got the attention of B2B marketers lately. Most are currently working to better integrate their own efforts with their sales counterparts, selecting key accounts to target, and developing account penetration campaigns that drive ROI.
What Every CMO Should Know About Marketing Data
Read how Stirista provides marketing leaders with a unique combination of niche data sets, first-rate marketing campaigns, and proven IT infrastructure to unify resources and empower marketing teams to deliver successful marketing experiences across each channel.
A Demand-Side Platform/DSP Can Boost Digital Marketing Output
A demand-side platform (DSP) can be a valuable asset for advertisers and agencies, both for marketing and monetization, however; factors like complexity, cost and flexibility can make a dramatic impact on the value of utilizing the right DSP.
Reports
How are Agencies Acquiring and Using Data?
With our partners at Thrive Analytics, we spoke to 150 decision-makers, over a one week period in April 2021, to better understand, who the data-acquisition decision-makers were, what drove those purchase decisions, and how the data was being used.
Webinars
Mastering your Salesforce Workflow After the Sunset of Data.com
Stirista’s VP of B2B Products & Partnerships, Vincent Pietrafesa recently joined forces with CRM Expert & Consultant, Pat Sabatino for an enlightening discussion about increasing productivity, effectiveness and quality within Salesforce.
What Every B2B Marketer Should Know About Data
Data is one of your most valuable assets, both for marketing and monetization, however; factors like sourcing, accuracy and enhancement can make a dramatic impact on the value of both your internal and external data. Our free white paper, What Every B2B Marketer Should Know About Data, will help you recognize the newest trends in data marketing.
How to Turn Anonymous Website Visitors into Leads
Join Ruth P. Stevens, B2B Marketing Consultant, and Karl Van Delden, VP of Software Engineering, for an engaging webinar as they discuss how to convert more website traffic, access new in-depth analytics, segment website visitors and retarget them across direct mail and email.