Our Enhanced Customer Data Platform

While regular old Customer Data Platforms present you with limited, black-box insights straight off the shelf, our CDP+ is different. Also known as the Profile Mart, the heart of CDP+ is the Customer Profile.

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A Cut Above The Rest

Stirista’s customer profile presents all data, core and enhanced, on a single row, for a single customer, designed especially for analysis. With a regular CDP, most analysts spend the majority of their time munging data just to get a clear, holistic view. But with CDP+, 100% of an analyst’s time is spent generating insight that will help grow your business.

CDP+ puts the customer at the center—we focus on customer understanding, engagement, and habits to encourage them to make their next purchase from the brand. As first party data experts, we don’t let technology or systems get in the way of a good marketing program. We help you generate strategic insight, and use that insight to execute lifecycle marketing that engages your Best Customers and drives incremental revenue.

Covers Best Practices & Basics, Including:


Integration from all sources (online and offline) 


Daily near-real time and real-time updates


Integration for enhanced data shared to all touchpoints 


Closed-loop measurement and attribution

CDP+ and Data

We are vendor-agnostic, and can deliver your complete Customer Profiles to all points that need data for execution and activation. This includes:

  • Pushing into an ESP or SMS platform
  • API integration into Meta and Google
  • Segmented lists for Direct Mail
  • All other channels, like Customer Service and Rewards

Our analytical dashboards have live access to CDP+, enabling up-to-date measurement and reporting of all coordinated outbound activities. This means closing the loop on all marketing to measure success, establish attribution, and calculate lift.

CDP+’s enhanced data lets you go beyond the core data–transactions, demographics, and behavioral data–to enhanced data relevant to your goals.

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Market Better With CDP+