The State of
B2C Customer Acquisition

The creation of new data and technology, as well as new regulations and policies around its use, are keeping savvy B2C acquisition marketers on their toes.

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Here Are Some Key Highlights:

%
of marketers report use 5 channels or more in their acquisition strategy
%
of successful marketers say that social media is extremely effective at helping them to achieve their goals
%
of B2C marketers say that the importance of digital marketing will increase in the next 2 - 5 years
customer acquisitions

The Future of Customer
Acquisitions

With this in mind, we conducted a survey of 186 senior-level marketers to gain insight into what’s working for current customer acquisition strategies, and how these strategies will shift over the next two years. We found that most strategies are focused on email, social media, and digital marketing, and will continue this trend moving forward.

All of this and more is covered in our latest B2C Customer Acquisition Report

Just provide your information to download our B2C Report.

B2C Report - 2024


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