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Are You Writing Like it’s 1997? (You Should Be.)
A lot happened in 1997. Bill Clinton began his second term, Steve Jobs returned to Apple, and the world was rocking out to the Backstreet Boys. It was such a busy time that a major development was lost in the shuffle: researchers analyzed how people read on the web. And despite all of the discussion today about writing for mobile devices, little has changed when it comes to web writing. …READ MORE
How to Make Your Content More Effective with Usability
How to Make Your Content More Effective with Usability Marketers often forget that creating relevant marketing material is just part of their equation. If that content is difficult to use, potential customers will go somewhere else. The answer is a factor called usability. Although usability is normally measured by how easy interfaces are to interact with, marketers can apply it to virtually anything their customers see. By introducing usability into…READ MORE