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Stirista offers a wide range of e-mail services with B2B and B2C options. Our team performs e-mail appends, e-mail verification and hygiene, deployment, and list rentals or purchases. All e-mail addresses are verified for deliverability and are unmatched in accuracy. Learn more about our e-mail services to get started.
Stirista provides some of the most comprehensive real-time databases in the world. Our data services include B2B and B2C licensing, data enhancement, hygiene and verification, and cultural marketing. Stirista implements social media enhancements and Geo-IP Verification for clean data.
This is Meet Your Market, a series of posts for those who want to learn more about their customers. This series of articles caters to business owners and decision-makers alike who want a quick peek into the lives of the people who fuel their businesses. Today we will look at the trends from 2014 and offer advice on how to embrace these trends for success in 2015.Read More
As digital marketing continues to be an important resource for businesses, marketers could face some challenges in the new year. According to a Gartner report cited by Forbes, digital marketing budgets are expected to rise 8 percent in 2015. A new report from StrongView also found that more than half of marketers are increasing their budgets overall, devoting 60 percent of the funds to email marketing.Read More
Your email unsubscribe process may not seem like the place to focus on customer outreach. However, optimizing this step gives you a final chance to make an impression with your online users. It’s sad to see customers go, but unsubscribing doesn’t necessarily mean they’re gone forever. It’s also wise to remember that a number of … ContinuedRead More
Website utility can make or break an online store. If the navigation structure doesn’t make sense, conversion rates can suffer. Even worse, you may turn away first-time visitors that will never become customers. One of the most common blunders store owners make on their website is using a carousel, or a rotating banner, at the … ContinuedRead More
Marketing can be a challenge for smaller B2B companies. It can be hard for a modestly-sized company to compete with bigger organizations on digital channels. Sometimes the entire effort seems like an exercise in futility. But marketers at small companies don’t have to give up hope. In fact, being small could be an advantage. Here … ContinuedRead More
According to reports from Thanksgiving weekend, e-commerce is leading the pack in sales figures. Many people flocked to stores during the weekend rush, but more shoppers went online to find the best deals. Custora tracked online transactions in real time from more than 100 U.S. online retailers and 100 million shoppers. According to their survey, Custora determined that revenue growth generated by e-commerce for the entire Thanksgiving weekend grew 15.4 percent over the previous year.Read More
Now that customers have more channels available to them, they’re getting smarter about how they shop both in the physical and digital space. But showrooming doesn’t always mean customers go into a store with the intent to buy what they like later on Amazon. Customers also use their smartphones to check for product reviews or coupons while they’re in-store. By embracing the showrooming trend, which is probably here to stay, businesses may be able to cut their losses. After all, if you can’t beat ‘em, join ‘em.Read More
Marketers deal in data. Tracking customer behavior and monitoring social media are good ways for marketers to figure out what customers want. But it shouldn’t come as a surprise that there’s a huge amount of activity that marketers don’t track. Determining how to access this information would uncover new insight that could help businesses improve. For instance, finding a way to track Dark Social metrics could uncover a wealth of information for brands.Read More
Nearly all businesses can benefit from having an e-newsletter, but many don’t invest in them. E-newsletters give people a chance to engage with your brand and become long-term customers rather than one-time purchasers. Customers who subscribe are more likely to keep buying.Read More
Like most aspects of the digital landscape, email marketing is changing fast. If marketers can’t implement the next wave of marketing innovations, they may quickly fall behind in engagement. For instance, dynamic content could very well be the new norm for email marketing within the next few years. But most marketers are still thinking like it’s 2012 instead of the brink of 2015.Read More