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…and limiting the use or disclosure of sensitive personal information. Do not sell my personal information for cross-context behavioral advertising Limit the use of my sensitive personal information Request for…
Read MoreThe 90’s Marketing “Fad” That Never Went Away
…work, so we built our modular and real-time OMNA Identity Graph from the ground up to arm you with marketing data that actually works. ¹https://www.statista.com/statistics/1203256/digital-marketing-channels-worldwide/ ²https://assets.aweber-static.com/www/assets/img/pdf/aweber-2020-small-business-email-marketing-statistics-report.012e1faa.pdf ³https://blog.hubspot.com/sales/personalizing-sales-emails-worth-it ⁴https://www.invespcro.com/blog/digital-coupon-marketing/ …
Read MoreUncharted CTVs: The evolving Landscape of TV advertising
…don’t work, so we built our modular and real-time OMNA Identity Graph from the ground up to arm you with marketing data that actually works. ¹https://media.foxadsolutions.com/wp-content/uploads/2022/02/08220546/Tubi_The-Stream_Audience-Report_2022-.pdf ²https://news.strategyanalytics.com/press-releases/press-release-details/2021/Strategy-Analytics-Global-Smart-TV-Household-Ownership-to-Exceed-50-by-2026/ ³https://www.nielsen.com/us/en/insights/rhttpsesource/2021/best-practices-to-optimize-your-connected-tv-spend/ 4https://www.magnite.com/press/magnite-ctv-live-research/…
Read MoreA cAPTive Audience
…an amount of their data is flawed, leading to laborious efforts gathering the data again accurately. Gartner’s research suggests that over 50% of these businesses don’t measure the annual financial…
Read MoreNew Netflix Might Net Nice Numbers
…Netflix will probably limit who has access to sell their inventory. This will have smaller advertisers facing the big choice of whether it’s more important for them to get access…
Read MoreTargeting The Untargetable
…create scalable lookalike custom segments. Being 100 percent cookieless means your audience is more extensive, and you can reach them on more channels than ever before. ¹shorturl.at/jxBH6 ²https://comparecamp.com/fortnite-statistics/#:~:text=There%20were%20250%20million%20unique,billion%20hours%20in%20the%20game. ³https://www.techradar.com/versus/gaming-pcs-vs-next-gen-consoles https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/…
Read MoreStirista Fortifies Senior Leadership Team with New Chief Commercial Officer and Other Executive Promotions
…and Verizon, among others, increase brand loyalty and acquire new customers. Stirista’s privacy compliant data insights helps clients interact with customers and prospects via digital, email and social channels. For more information,…
Read MoreDigital advertisers still looking for recipe to thrive in cookieless world
…employing it to gain a leg up on competitors still heavily using its counterpart, traditional data. In finance, traditional data consists of quarterly reports, company statements and other publicly available…
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…Stirista shall remain in full compliance with all applicable laws, regulations, and permit requirements, including but not limited to labor, safety, environmental, data privacy (including the CCPA after it is…
Read MoreGoogle’s New Email Sending Requirements
…emails are exempt and Gmail users make up less than a third of all email users, Yahoo is following in Gmail’s steps with its own email compliance moves as well,…
Read MoreStirista Launches Enhanced Political Offering in Time for 2022 Midterm Elections
…both the political and digital landscape changing at an unprecedented pace, Stirista’s ability to onboard and deliver political data for CTV in an optimized fashion will ensure political organizations can…
Read MoreWhat does your ideal customer look like?
…lead them down the path of becoming loyal, returning customers. Discovering your ideal customer So, what does your ideal customer look like? It’s hard to know at first. Reading your…
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