case study / Automotive
Stirista’s Digital Media Strategy Fuels 40% Lead Increase for Clark Auto Group
To boost the effectiveness and efficiency of reaching in-market auto buyers online, a South Texas Auto Group has chosen to leverage Stirista's expertise as a leading data-driven marketing company to drive a comprehensive marketing program.
Objective
Before partnering with Stirista, Clark Auto Group utilized a conventional marketing approach in a highly competitive market, attempting to connect with in-market buyers using less-than-transparent data from third-party vendors. Stirista stepped in and crafted an approach that effectively engaged Objective high-quality prospective customers by leveraging our distinctive data-driven capabilities, extensive expertise, and dedication to a service-oriented culture to enhance complex media strategies across diverse channels.
Solutions
Stirista conducted a thorough analysis of past customers at each Clark Auto Group dealership to identify potential new prospects using the Stirista Identity Graph. This analysis was aimed at identifying individuals who closely matched the dealership’s target audience and exhibited similar purchasing behaviors. In addition, Stirista also provided a full suite of services, including creative development, campaign setup, strategic planning, ongoing monitoring, optimization, and measurement across various channels such as CTV, Display, Email, Social, and Search.
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Results
Stirista’s innovative and comprehensive performance media solution not only boosted sales at all three Clark Auto Group locations but also played a pivotal role in Downtown Express achieving its strongest-ever month in July. Stirista’s campaigns successfully acquired automotive customers through a range of channels. The results include a 40% boost in leads for one of their dealerships along with a remarkable 60% decrease in their overall cost per lead. Additionally, their English and Spanish language CTV campaigns achieved a high return on ad spend, highlighted by an outstanding 97% view-through completion rate and an email open rate that was doubled. Through its collaboration with Stirista, Clark Auto Group can strategically allocate its digital marketing investments to deliver timely and relevant information throughout a car buyer’s customer journey.
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