case study /

Arrow Metal & E-Waste Recycling Scales Enterprise ITAD Growth with Stirista’s Multichannel Acquisition Campaign

Arrow Metal & E-Waste Recycling, a trusted full-service recycling provider, sought to expand its enterprise-level IT Asset Disposition (ITAD) services across the East Coast. Despite a solid reputation in regional B2B and B2C recycling, Arrow faced challenges in building awareness and generating qualified leads for its ITAD offering. To meet these goals, Arrow partnered with long-time agency of record, Stirista, to develop and execute a high-impact, data-driven customer acquisition campaign.

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Average Email Open Rate — well above B2C (1–3%) and B2B (4–6%) benchmarks.

Average Click-Through Rate (CTR) — outperforms standard B2C (2–5%) and B2B (3–8%) rates.

Bounce Rate — a 39% drop, indicating strong list hygiene.

Objective

Arrow aimed to expand its presence in the enterprise ITAD market by building brand awareness and generating a consistent pipeline of qualified leads. With a newly formed sales team and limited prior marketing for ITAD services, the primary goal was to establish a reliable, break-even acquisition strategy while learning the nuances of the market. Success was defined as securing 2–6 new ITAD customers per month, providing the foundation for scalable growth and validating the investment in marketing and sales resources.

Solutions

Stirista deployed an integrated acquisition campaign using a three-pronged approach:

Acquisition Email Campaigns
- Weekly deployments tailored to specific ITAD verticals and evolving messaging themes.
- Powered by Stirista’s proprietary identity and data targeting technologies.
Google Display Retargeting
- Ongoing ad refreshes and retargeting strategies to maximize brand exposure and recall among interested prospects.
YouTube Preroll Ads

- Engaging video content focused on ITAD value propositions and brand trust-building.

Results

The campaign consistently delivered 3–5 qualified ITAD leads per month, meeting Arrow’s initial performance goals and establishing a dependable acquisition pipeline. The steady lead flow and highly targeted messaging gave Arrow’s new ITAD sales team the confidence and support needed to engage enterprise prospects effectively. Arrow praised the campaign’s strategic execution, data-driven targeting, and creative agility, emphasizing that this was the first time their ITAD services had been marketed with the same level of rigor as their core recycling business.