case study / Automotive
How Stirista Drove Engagement for a Leading Gas Brand
At Stirista, we know that driving recurring foot traffic in the competitive fuel and convenience sector requires much more than a visible roadside sign. We partnered with a prominent gas company to revitalize their rewards program and maximize customer lifetime value.
Objective
Our core objective was clear: launch strategic email initiatives designed to increase visit frequency at the pump and in-store, incentivize users with bonus strategies, and drive deeper overall brand engagement.
Solutions
The Strategy: Driven by Data
Everything starts with a strong foundation. To kick things off, our team conducted a comprehensive first-party data analysis to evaluate the current state of the client’s customer base. By diving deep into this data, we identified distinct behavioral patterns that revealed exactly when and why customers were fueling up or shopping in-store. These actionable insights provided the critical groundwork for a highly targeted roadmap of marketing recommendations.
Equipped with a clear understanding of the audience, we designed, built, and launched a multi-faceted series of highly effective lifecycle campaigns. We completely rebuilt the existing welcome track to ensure new members felt immediately valued and educated on how to maximize their benefits from day one. To drive immediate action, we crafted targeted incentives, including first-reward redemption bonuses explicitly designed to encourage additional store visits and frequent rewards card swipes. We also developed an exclusive workflow to provide unique incentives for top-tier customers, cementing their long-term loyalty.
Beyond these strategic lifecycle journeys, our team managed the end-to-end execution of the client’s weekly promotional email blasts. We seamlessly converted their creative assets into pristine communications, deploying them directly through the client’s existing ESP to ensure flawless delivery and a unified brand experience.
Results
The Results: A Holistic Impact
The data speaks for itself. By focusing our strategy on first-party data and tailored messaging, we delivered lucrative, measurable impacts on customer behavior across the board. The comprehensive program successfully translated actionable insights into sustained, long-term engagement, proving that a unified lifecycle approach performs far better than isolated touchpoints.
The revamped email initiatives captured incredible audience attention, driving strong engagement with open rates peaking at 52%. More importantly, this attention translated directly to both the convenience store register and the pump. Across the newly optimized lifecycle flows, the brand experienced customer conversion lifts of up to 3.6%. This increased loyalty and directly fueled physical traffic, resulting in a 9.2% lift in total visits per customer and a highly impactful 9.4% lift in total gallons fueled per customer. Ultimately, this comprehensive strategy turned casual drivers into highly engaged brand advocates.
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