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Do You Know Who You’re Really Reaching With Your Ads?
…higher likelihood of clickthroughs and engagements. Use identity data to deliver relevant ads Roommates might live together, but not shop together. They might use the same network to find recipes…
Read MoreAll I Want For Christmas Is My CTV
The holidays are upon us, and that means everyone is trying to remember what everyone close to them has been dying to get. The shopping madness begins earlier and earlier…
Read MoreWhat’s different about this presidential election year?
…where people shop? What car they drive? Where they get their coffee? Those are indicators of likely voter behavior, too. Overlaying poll and demographic data with purchase behavior data can…
Read MoreStirista Reveals Findings from Digital Marketing Agency Data Strategy Study
…with measurable and attributable results. However, from the very large agency holding companies to small boutique shops, data purchasing is a highly complex and often underestimated, siloed effort,” said Will…
Read MoreSubscriptions Aren’t the Only Way to Retain Customers
…HelloFresh are among the names now familiar to many consumers. Subscriptions boomed during the pandemic as consumers looked to online shopping, streaming, and home deliveries to feed and entertain themselves….
Read MoreUncharted CTVs: The evolving Landscape of TV advertising
…don’t work, so we built our modular and real-time OMNA Identity Graph from the ground up to arm you with marketing data that actually works. ¹https://media.foxadsolutions.com/wp-content/uploads/2022/02/08220546/Tubi_The-Stream_Audience-Report_2022-.pdf ²https://news.strategyanalytics.com/press-releases/press-release-details/2021/Strategy-Analytics-Global-Smart-TV-Household-Ownership-to-Exceed-50-by-2026/ ³https://www.nielsen.com/us/en/insights/rhttpsesource/2021/best-practices-to-optimize-your-connected-tv-spend/ 4https://www.magnite.com/press/magnite-ctv-live-research/…
Read MoreA cAPTive Audience
…data don’t work, so we built our modular and real-time OMNA Identity Graph from the ground up to arm you with marketing data that actually works. ¹https://blog.hubspot.com/sales/target-market ²https://www.business2community.com/big-data/bad-data-side-effects-01164045 ³https://www.gartner.com/smarterwithgartner/how-to-stop-data-quality-undermining-your-business…
Read MoreNew Netflix Might Net Nice Numbers
…decayed data don’t work, so we built our modular and real-time OMNA Identity Graph from the ground up to arm you with marketing data that actually works ¹https://www.accenture.com/th-en/insights/communications-media/ad-funded-video ²https://www.adweek.com/programmatic/ad-tech-fraud/…
Read MoreTargeting The Untargetable
…create scalable lookalike custom segments. Being 100 percent cookieless means your audience is more extensive, and you can reach them on more channels than ever before. ¹shorturl.at/jxBH6 ²https://comparecamp.com/fortnite-statistics/#:~:text=There%20were%20250%20million%20unique,billion%20hours%20in%20the%20game. ³https://www.techradar.com/versus/gaming-pcs-vs-next-gen-consoles https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/…
Read MoreFree Wi-Fi: The Modern Monkey’s Paw?
…can reveal a detailed profile of someone’s daily habits. Where they shop, where they live, and what places they frequent at certain times could be laid bare by this data….
Read MorePrivacy Policy
…individual, household, or wider (e.g., zip code) level), such as: Professional information, including occupation and job title, Particular interests, such as (for instance) home improvement, music, online shopping, health and…
Read MoreHow To Figure Out Attribution in an Evolving Marketing World
…efficacy of all touch points on the path to purchase by giving credit for business results. Maybe that shopper on line at the big box store saw an ad while…
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