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What Is Acquisition Email Marketing in 2023?
…the best ways to build awareness with plummeting budgets, many aren’t aware of a proven strategy that Fortune 500 companies regularly rely on—acquisition email marketing. Plenty of marketers are wary…
Read MoreSubscriptions Aren’t the Only Way to Retain Customers
…3.7 times faster than the S&P 500 over the past ten years. These include cloud storage, retail-box services, subscription video on demand (SVOD) services like Netflix, and now, paid verifications…
Read MoreUncharted CTVs: The evolving Landscape of TV advertising
…became a part of popular culture. But that era is quickly coming to an end. While that shift in the paradigm might scare some marketers, the less expensive alternative of…
Read MoreNew Netflix Might Net Nice Numbers
…decayed data don’t work, so we built our modular and real-time OMNA Identity Graph from the ground up to arm you with marketing data that actually works ¹https://www.accenture.com/th-en/insights/communications-media/ad-funded-video ²https://www.adweek.com/programmatic/ad-tech-fraud/…
Read MoreTargeting The Untargetable
…related day-part, format (e.g. videos require more patience than display), message copy and call-to-action. For example, a new parent gaming while their child is sleeping might only have the patience…
Read MoreWhat Is Acquisition Email Marketing in 2023?
…best ways to build awareness with plummeting budgets, many aren’t aware of a proven strategy that Fortune 500 companies regularly rely on—acquisition email marketing. Plenty of marketers are wary of…
Read MoreStirista Announces Findings from B2B Marketing and Media (MadTech) Research Survey
…key trends included the emergence of Connected TV (CTV) as a part of the overall media mix, the criticality of comprehensive data-driven insights to improve B2B targeting and measurement and…
Read MoreStirista Names Data Tech Veteran Anthony Lucia Chief Technology Officer
…engineering positions for Patients Like Me, an iCarbonX company, John Wiley & Sons, and served as the CTO of Thomson Reuters Healthcare and Science division. Under Lucia’s direction, Stirista will…
Read MoreStirista Collaborates with Column6 Creating Full-Service Hispanic Audiences CTV Solution
New partnership aims to help marketers better address Spanish-speaking consumers through rapidly growing CTV publishers SAN ANTONIO (PRWEB) JUNE 14, 2022 Stirista, the leader in data-driven SaaS marketing solutions,…
Read MoreWill Linear TV Ever Be Gone For Good?
…“may not be core to Disney” (all except for ESPN, which has actually seen increases in revenue this past year–sports remains one of the last frontiers in cable). While linear…
Read MoreOverwhelmed as a Marketer? A Good Data Provider Can Help
…But as a marketer, you can tag in a data provider for help. In marketing, there are a million moving parts. It might take a long time to set up…
Read MoreCreative
…second party data and utilizes over 500 attributes for accuracy. We even offer myriad pre-built segments you can pull from. We also feature the most complete multicultural file you can…
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