The State of B2C Customer Acquisition
Report
The creation of new data and technology, as well as new regulations and policies around its use, are keeping savvy B2C acquisition marketers on their toes.
Key Insights
- 31% of marketers report use 5 channels or more in their acquisition strategy
- 88% of successful marketers say that social media is extremely effective at helping them to achieve their goals
- 85% of B2C marketers say that the importance of digital marketing will increase in the next 2 – 5 years
Summary
With this in mind, we conducted a survey of 186 senior-level marketers to gain insight into what’s working for current customer acquisition strategies, and how these strategies will shift over the next two years. We found that most strategies are focused on email, social media, and digital marketing, and will continue this trend moving forward.
Download the Report
Access practical insights and strategies to help you make smarter marketing decisions and drive stronger results.
"*" indicates required fields
Related Resources
Other resources you might be interested in
