Progressive (one of the largest providers of car insurance in the U.S.) and Macy’s (a major U.S. retailer) are both multi-billion dollar companies that stay ahead of the curve. Today, we will review real-life case studies that show how these companies use data-driven marketing insights to make business decisions and drive growth.
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Among the many changes that define this generation, online and mobile app transactions have become major channels for young people today. In a world where the security of the credit card often comes into question, JP Morgan’s ‘Chase Sapphire Reserve’ credit card was an instant game changer, attracting an astounding…
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Our monthly “Team Stirista” spotlight features Vin (Vinnie) Lapsley, Stirista’s marketing intern. Vin aptly juggles his role in marketing editing blog posts while also working behind the scenes with the accounting department – paying invoices, writing checks and overseeing other accounting tasks. Let’s learn more about Vinnie. 1.) Tell us…
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Marketers need to embrace database marketing to effectively reach their audiences and send the right messages. That’s easier said than done. There are several reasons why marketers continue to struggle when implementing data. Here are a few:
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There is nothing more valuable to a business than happy, loyal customers. Database marketing (also known as customer relationship management) is key to keeping customers happy and having them continue to choose your brand over competitors.
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There seems to be a lot of confusion these days as to what database marketing really is. In this guide, we will cover: The definition of database marketing. Importance of database marketing. Real-life database marketing examples. How to build a marketing database. A case for acquiring a database; and…
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Stirista, an industry leader in mega data and microtargeting that recently ranked among the 2018 Inc. 5000, is proud to announce its acquisition of PushWizard, a free service that allows developers to send unlimited push notifications — messages sent from apps — to unlimited users’ iOS and Android devices. Plus,…
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Can’t-miss tips for boosting your ROI! It’s estimated that most Americans are bombarded with between 4,000 to 10,000 ads each day. From small mom and pop shops to huge multinational corporations, it seems that just about every business has gone digital. Messages come at us from every direction — email,…
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SAN ANTONIO, Texas – October 3, 2018 – Full-service marketing agency Stirista has acquired push notification service, PushWizard, to help drive better digital marketing strategies through more complete customer views. The acquisition will help Stirista enhance its Consumer Identity Graph marketing database with mobile ad targeting identifiers. The updated push notification service…
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Our “Team Stirista” spotlight for September features Jared Walls, the newest member of the Stirista team! Jared’s role is as Creative Copy Manager, overseeing the copywriting team and leading new projects in the marketing department. We welcome Jared to the team with a “Team Stirista” blog featuring his responsibilities and…
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