Team Stirista: Jason Layton

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Team Stirista: Jason Layton

This month’s Team Stirista blog features Jason Layton, our talented Graphic Design Intern. Let’s learn more about him. Tell us about your overall responsibilities at Stirista and what you do in an average workday. As a graphic design intern, my responsibilities are assisting the marketing team in creating internal collateral…

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Stirista and California Consumer Privacy Act 2018 (CCPA)

The California Consumer Privacy Act 2018 (CCPA)  is a law centered on personal data protection for citizens of California. Data privacy protection has become a concern worldwide, prompting regulations to protect individuals’ right to data privacy. The European Union’s General Data Protection Regulation (GDPR) has prompted demand for privacy legislation…

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kiran kumar
Team Stirista: Kiran Kumar

This month’s Team Stirista spotlight features Kiran Kumar, our iOS App Developer, based in our India office. Let’s learn more about Kiran. Tell us about your overall responsibilities at Stirista and what you do on an average workday. My work at Stirista is handling mobile platform projects and web API…

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Team Stirista: Valarie Geckler

This month’s Team Stirista spotlight features Valarie Geckler, our fantastic Director of Client Services. Let’s learn more about her. Tell us about your overall responsibilities at Stirista and what you do on an average workday. Everything I do is focused around helping our clients be more successful. Sometimes that manifests…

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Insights From the Social Followers of The Lion King vs. Frozen

Purpose:  The purpose of this study is to gain insights into the backgrounds (including gender, age, race/ethnicity, education, the presence of children ages 18 and under in the household, and political affiliations) of the fans of two popular and beloved Walt Disney Pictures films – The Lion King and Frozen…

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abhishek saxena
Team Stirista: Abhishek Saxena

This month’s Team Stirista blog features our esteemed colleague, Abhishek Saxena, Research Analyst for Stirista Solutions, in Bangalore, India. Let’s learn more about Abhishek. Tell us more about your daily and overall responsibilities and how your average workday looks. My work with Stirista is under two different departments. Within IT,…

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Bot Fraud 2019: The Sad State of Email Marketing

Tongues have been wagging in the marketing world ever since the New York Times’ shocking exposé in early 2018 about how easy it is to buy social followers. And, how most of the followers you buy turn out to be “bots” or fake accounts, and not real people. I was not surprised…

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Team Stirista: Vincent Pietrafesa

This month’s Team Stirista blog features Vincent Pietrafesa, our new Vice President of B2B Products & Partnerships. Tell us about your daily and overall responsibilities as well as how your average workday looks.  As the VP of B2B Products & Partnerships, my overall responsibilities are to not only develop marketing…

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customer identity resolution
Customer Identity Resolution: What It Is and Four Benefits To Help Boost Your Next Ad Campaign

B2B and B2C companies are in a fight for customers now more than ever, especially as online sales continue to make huge gains. Companies offering similar products or services are in a continuous race to go “above and beyond” their customers’ expectations as businesses strive to maintain or grow their market share.

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Advertising on Reddit: How Smart Companies Can Reach Their Niche Audiences

Reddit is a web-traffic powerhouse.  An online forum with over 130,000 sub-forums (subreddits) and communities with 7.55 billion page views a month, Reddit ranks 7th among the social networking platforms after Facebook, Instagram, Facebook Messenger, Twitter, Pinterest, and Snapchat. Reddit’s current online statistics: Monthly active users: Approx. 26.4 million  Registered…

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