Most business folks will agree that it’s REALLY hard to reach important business decision makers. Or, is it? Well, it turns out, reaching the decision makers in any company can dramatically be increased by simply applying a few powerful data-driven marketing techniques and tools — all without making a single cold…
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Capitalizing on the Theme of Transition We have all experienced the challenges of transitioning from the teenage years to adulthood. What seemed like trials and tribulations then, often persist as bittersweet memories in our minds. Acknowledging this transition, American Express’ ‘Everyday Congrats’ was a campaign that extended a hand to…
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Tell us more about your daily and overall responsibilities and what your average workday looks like. My main tasks involve working on resolving clients’ queries and questions relating to data extraction, which come in through an in-house ticketing system. My major responsibilities include interacting with clients, understanding and meeting their…
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Stirista, an award-winning agency well known in the industry for its enhanced data capabilities, has announced the promotion of Blaine Britten to Vice President of Digital Marketing. His primary responsibilities will include ensuring rapid growth of the digital program on both the data and services sides, along with actively pursuing…
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In a previous Stirista blog, we talked about third-party data and how it differs from first- and second-party data. Today, we take a deeper dive into first-party data. What is First-Party Data? First-party data is simply your own company’s online or offline data. That is, it’s information your company collects directly…
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1.) Tell us about your daily and overall responsibilities, and what your average work day looks like. I oversee the operations of the digital department with the goal of growing business on behalf of our clients. I am fortunate to have a great, highly skilled team that enable me to…
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In an ideal world, consumers would visit a website, search for the product(s) they desire and purchase all in one fell swoop. But, realistically, we know this doesn’t happen. Research has shown that slightly more than 2 percent make a purchase after a first-time website visit. Therefore, it just makes…
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A number 13 position on Ad Age’s prestigious Best Places to Work list is just the latest in a series of accolades Stirista has picked up in the last 12 months. With massive expansion plans underway, Stirista is preparing to enter a new era and Marketing Director, Patrick Howard, catches up with CEO Ajay Gupta for a frank discussion over high tea.
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B2B and B2C companies are in a fight for customers now more than ever, especially as online sales continue to make huge gains. Companies offering similar products or services are in a continuous race to go “above and beyond” their customers’ expectations as businesses strive to maintain or grow their market share.
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1.) Tell us more about your daily and overall responsibilities, and what your average work day looks like. I am responsible for managing the Great Clips Grand Opening program, which involves selecting audiences for new salons, as well as setting up and optimizing as many as 15 concurrent digital campaigns,…
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