Most of us use LinkedIn for connecting professionally and for helping us find our next job, as well as for posting about our company’s activities. But, if you’re not using LinkedIn as a lead generation tool, you’re missing out on one of the best benefits this site can provide. LinkedIn…
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Navigating the world of digital ad buys and omnichannel campaigns can be nearly impossible without help, leaving simple trust in your agency as the only obvious option. But with high profile cases of opaque digital agency practices coming to light this year, now is a better time than ever to…
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Today, we are announcing the first update of our data-as-a-service solution for business marketers, Scout™ Version 2.0. Scout is a software plug-in that delivers access in real time to verified, current professional contact information – email, telephone and postal data – alongside LinkedIn and Twitter profiles of customers and prospects. …
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The polarization of American politics over the last few years has changed the way citizens approach everything in their lives, from where they live to whom they interact with to the products they buy. Since the election of Donald Trump to the presidency, this phenomenon has gone into overdrive, and…
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Digital marketing is broad. Any one of its components, such as social media marketing and display advertising, are vast enough to base a career around. That makes it difficult for companies of any size to fully explore digital marketing without turning to at least one digital agency. And between email,…
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Now that omni channel marketing has become mainstream, relying on isolated media channels seems archaic. But in many ways, that’s exactly what we do with our analytics. We may market in omni channel, but too often we analyze the results in a vacuum. This kind of swim-lane measurement makes it…
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If you’re an entrepreneur, you’ve probably faced a classic marketing dilemma: you need to spread brand awareness, but you have a limited marketing budget. Thankfully, digital marketing has made it easier than ever to market your startup without breaking the bank. In this blog, we will discuss some affordable digital…
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I launched my first email newsletter when I was fourteen. An avid pro-wrestling fan, I would email subscribers about developments in the wrestling world. It was a modern-day equivalent of an entertainment blog. To my surprise, and my parents’ shock, the newsletter eventually grew to over 50,000 subscribers. As email…
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Every enrollment season, numerous higher education institutions compete over the same pool of prospective students. Any edge can make the difference between meeting enrollment goals and falling short. But with already stretched budgets, finding that edge can be harder than it sounds. However, there is one easily accessible, and often…
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Audience targeting is an important tool for helping you hone in on your most likely customers. This tool helps you determine, much more specifically, who buys your product. As you use audience targeting, you’ll likely find that you have a few different demographics to target. To take your strategy to…
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