As the amount of data that can be collected online continues to rise, more advanced marketing strategies are becoming available. Today, we will look at some data-driven marketing trends to watch out for in 2018 and beyond. Here are the top seven (and most recent) data-driven marketing trends: 1.) The Use…
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Going to the movies with a child is always a tough call! As young parents, you either wait for the child to grow up or look for a babysitter. But one day we decided to take our 5-year-old for a movie that promised to be entertaining. Ten minutes into the…
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Our bi-weekly “Team Stirista” spotlight features Kelechi Ibe, Stirista’s talented and dedicated digital marketing specialist. In his role, Kelechi works behind the scenes to ensure our clients and prospects are aware of our wide range of services, including the use of digital marketing tools on Google, our social media platforms,…
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As most businesses struggle with millennial retention, the number of full-time people who have ever willingly left Stirista, a company dominated by millennials, can be counted on one hand. This is purely a product of the environment all of us have created – one that’s welcoming, challenging, and rewarding. The…
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As a result of growing client and media questions regarding Facebook’s recent statement concerning third-party data brokers, Stirista is issuing the following statements: Due to ongoing concerns regarding Facebook’s own use of third-party data, be advised that Stirista does not participate in Facebook Partner Categories, which allow Facebook advertisers to…
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(Originally published in DMCNY Postings) Email has a reputation as the most cost-effective marketing channel. Consumers like it, too. Research by our DSP partner Adobe found that 61% of consumers prefer to receive offers via email, while only 5% prefer social media. With many data vendors promising guaranteed open and…
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Clean, triple-verified, real-time data can make all the difference. You’re reaching out to your prospects – HR departments and companies’ employee benefits decision makers – but do you know exactly whom you’re contacting? Is the professional contact information in your files correct and up-to-date? How do you know? Having clean,…
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Stirista is honored to learn that our founder and CEO has been named a Rising Star by Marketing EDGE, a national nonprofit devoted to marketing education. The award goes to six young business people annually. As described by Marketing EDGE, the Rising Stars Awards honor talented professional 40 years or younger…
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How Segmenting Your Audience Can Help. It’s the start of 2018 and New Year’s resolutions are in high gear. When you look at your family and friends, you may notice a couple, if not several, people (perhaps even yourself) who have made a commitment to eating better, stressing less, working…
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Tongues are wagging in the marketing world about the New York Times’s shocking expose about how easy it is to buy fake Twitter followers, and how most of the followers you buy turn out to be “bots” or fake accounts, and not real people. Me, I was not surprised. Not…
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