How Life-Event Trigger Data Can Revolutionize Your Marketing

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How Life-Event Trigger Data Can Revolutionize Your Marketing

Picture this: A couple falls in love and gets engaged. Couple then plans a wedding, buys a house, has children, and lives the life of their dreams. Sound familiar? That’s because, in reality, for many, it is still a common order of life events. It also serves as a cue…

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5 Best Practices for Email List Hygiene

How fresh, clean data can improve deliverability and engagement rates. You want your company’s campaigns to have the highest possible customer engagement rates, naturally. But that’s only the first step. Successful email deliverability is just one important factor that influences engagement. One of the most common and easiest ways to…

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Stirista Welcomes Matthew Kenyon as New Senior Director of Identity Solutions

Stirista is proud to welcome Matthew Kenyon as Senior Director of Identity Solutions, reporting to Hamid Qaayum and working with Stirista’s New York-based  team. A direct marketing veteran, Matthew began his career in 1999 with Abacus, a division of DoubleClick, Inc. In 2006, he went to I-Behavior, where he rose…

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Stirista Named Among the Fast 100 Asian-American Businesses

Stirista has been ranked as one of the Fast 100 Asian-American Businesses in 2020 by the Pan Asian-American Chamber of Commerce Education Foundation (USPAACC), which honors the achievements of Asian-American-owned businesses annually.  The San Antonio-based company, which specializes in building and executing identity-driven solutions, was recognized alongside other Asian-American owned…

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Stirista Raises $13M from Wavecrest Growth Partners

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty Stirista,​ a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today that it has raised​ $13M​ in growth equity financing. The financing was led…

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Stirista Welcomes Hamid Qayyum as New Head of Digital Solutions

Stirista recently announced the hiring of Hamid Qayyum as Head of Digital Solutions. His primary responsibilities will include leading the company’s Digital Solutions team toward driving media activation, and ensuring the continued strategic growth of Stirista’s footprint in the burgeoning digital media sector. The hiring comes as Stirista aggressively pursues…

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Your Business Can’t Afford Bad Data. Here’s Why.

Having access to good data is key in B2B marketing. Much more complex than B2C, B2B decision-making includes multiple stakeholders and a more formal, and many times lengthy, approvals process. A recent buyers’ survey found that 83% of B2B executives agreed that decisions to purchase are often pushed up or…

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How to Reach Professional Audiences at Home

The current economic climate has heightened the challenges for businesses to pivot from brick-and-mortar operations to attracting professional audiences working from home.  Despite these challenges, there are several data-driven insights that can be utilized to help optimize your company’s ability to reach professional audiences at home for a more significant…

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What’s the killer app in B2B marketing? Face-to-face events

I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most…

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Stirista Welcomes New Chief Revenue Officer Brian Wool

Stirista is proud to welcome Brian Wool as Chief Revenue Officer. In his new role, Brian will lead Stirista’s growing sales and marketing organization, as well as guide the expansion of Stirista’s award-winning on-demand data services.  Based in Chicago, Brian brings to Stirista over 20 years of experience in the…

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