With author’s permission. Originally published in Biznology July 7, 2020. The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done? It’s not easy to replace a marketing channel that represents on average 20% of…
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You’re a small business owner. You’re great at collecting data. It’s easy for you (Go you!) You have a business that your customers trust and they willing hand it over. But you’ve been so good at collecting it, now you have this giant pile of it, and it’s daunting. You…
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Comprehensive Audience Intelligence Platform Delivers Strongest CTV Backbone in Industry; Allows Marketers to Enrich or Onboard CRM First-Party Data SAN ANTONIO, April 13, 2021 – Giving brands and agencies the ability to elevate their data with consumer intelligence, Stirista today launched OMNA, the authoritative Identity Graph. Updated in real-time utilizing billions…
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As the first quarter of 2021 comes to a close, it’s easy to see how fast and furiously marketing has changed in the last year. I am inspired to look back at Stirista’s 2020 Holiday Summit for ideas. The Summit delivered a lively mix of business and pleasure to wrap…
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Fresh off the exciting news of our acquisition of Venture Development Center (VDC), I had the chance to chat with their CEO, and Stirista’s new Chief Strategy Officer, Matthew W. Staudt. DO: On the surface, it may look like Stirista and VDC do many of the same things, but…
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Adding Unique and Authoritative Data Offerings Will Expand Stirista’s Identity Assets and Power Its New Data Marketplace Exchange Stirista, a data-driven digital marketing solutions provider known for its identity resolution and authoritative data assets, announced today the acquisition of Venture Development Center (VDC), a data marketplace with unique data assets…
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With author’s permission. Originally published in Biznology November 2, 2020. Website visitors are among your most valuable prospects. They have found you, searching around for a solution. They’re clearly interested in your category, and very likely they may be in the market for an offering like yours. The only problem…
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At Stirista, as the year came to a close, we decided to pause for a moment and think about not just who we are now, but, maybe more importantly, who we were and who we will be. As part of this exercise, we vowed to keep it simple, honest, and…
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Originally published by Toolbox Marketing February 10, 2021 In this article, Matthew Kenyon, VP, Brand Strategy, Stirista, shares a positive outlook on the demise of third-party cookies and increased reliance on existing online identifiers for customer reach and growth. Until recently, the entire history of the world has managed to…
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Stirista welcomes Craig Belhumeur as Senior Director of Business Development. In his new role, Portland, Maine-based Craig will help steer Stirista’s growing sales and marketing organization, as well as guide the expansion of the organization’s award-winning on-demand client services. Reporting to Vice President of Brand Sales Matthew Kenyon, Craig brings…
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