Best Practices for Avoiding the Spam Folder
Collaborative Creation—a Dream Come True for an Innovative Marketing Company

Strategic recreation of the Medici effect, an interaction of cultures, disciplines, people, and knowledge sharing, is every marketing company’s dream. In an attempt to allow creativity and innovation to thrive, organizations encourage cross-functional teams that bring together diverse perspectives. The collaboration of the logical and the creative opens up new…

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Put the Magic of the Medici Effect to Work in Digital Marketing

Frans Johansson in the book, The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation, writes of discovering a fountainhead of creativity and innovation in what he calls, diverse fields of intersection. He had this wonderful epiphanic moment at Peter’s Cafe, Horta, on an island in the Atlantic…

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What’s the killer app in B2B marketing? Face-to-face events

I was teaching B2B digital marketing recently, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events.…

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The Problem Solver’s Guide to B2B Marketing

As a B2B marketer, you are a full-time problem solver. You rarely get the luxury of emotional purchase opportunities or flashy products. You increase sales by proving to your prospects that your products or services will solve their problems. Continue reading to learn more about making solutions your business. Use…

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A Valentine’s Day Story from Galaxy Chocolates—The Chase

Do you remember how the Greek chocolate brand Lacta promoted itself on Facebook, harnessing the power of social media? Well, this Valentine’s Day, Galaxy Chocolates from UK has released a short ad film, The Chase, leveraging the power of a story to promote its brand. The Chase is a striking…

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Announcing our Digital Reactivation Solutions

Many businesses are built on repeat customers, making it frustrating when active customers go quiet. At Stirista, we are excited to announce our Digital Reactivation Solutions, the answer to turning your inactive customers back into regulars. Our background as a both an original data compiler and a digital agency will…

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Ethnic Appends Will Prepare Your Data for the Future

A person’s culture is an inextricable part of his or her identity, affecting experiences, perspectives, and much more. In a country founded on immigration and in which immigrants and their descendants are expected to account for 88% of the U.S. population increase between 2015 and 2065, multicultural marketing is something…

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Changing Landscapes in Digital Marketing in 2017

What started as a warm glow in the digital marketing space with its social media connect is now a raging fire—an overdose of messages hitting your mindscape at several million a second. It’s enough to drive one crazy! How does the digital marketing environ of your organization keep its sanity…

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Is Perfectionism Suffocating Your Creativity?

It almost sounds counterintuitive to say perfectionism is the enemy. After all, who doesn’t want their work to be perfect? Fierce competition between companies makes marketers particularly susceptible to perfectionist thinking. But perfectionism is actually a major problem that can stifle creative thinking and bully you into docility. Worse, it…

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The Untapped Value in Your Lapsed Customers

One of the first things many new business students learn is that it’s less expensive to keep existing customers than to attract new ones. Some businesses don’t even break even on new customers until the one-year mark. But keeping customers engaged with your brand is not always as easy as…

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