Creating Content for a Targeted Audience
Creating Content for a Targeted Audience

Audience targeting is an important tool for helping you hone in on your most likely customers. This tool helps you determine, much more specifically, who buys your product. As you use audience targeting, you’ll likely find that you have a few different demographics to target. To take your strategy to…

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What I Learned from a Fresh Look at Display Advertising

What I Learned from a Fresh Look at Display Advertising Starting a business is about solving a problem for your clients. When I started Stirista in 2009, I thought it would be simple enough to help clients target their audiences with great data. However, I began to realize that we…

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How to Boost Your Onboarding Rates for Better Digital Marketing

Onboarding your offline data is a great way to reach your audience online, where most Americans spend over 10 hours a day. However, it can be difficult to get started in the world of DMPs, DSPs, and custom audiences without the help of a digital agency. A good digital agency…

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Are You Ready to Make the Switch to Omni Channel Marketing?

For marketers, omni channel marketing may sound like what we have been doing for years—reaching customers on multiple channels and devices. But omni channel marketing means moving those channels and audiences out of siloes. However, omni channel marketing requires an exceptional understanding of your customers, as well as the means…

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How I Learned the Value of Linking B2B and B2C Data

How I Learned the Value of Linking B2B and B2C Data Siloed data sets have been a bad practice we in the data world have put up with for far too long. There’s a reason tightly siloed datasets have lasted as they have—they’re easy to create, difficult to connect, and…

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How Samsung Created a New Language With Wemojees

A headline in today’s newspaper read, “New FB tech may let you type with your brain.” The social networking giant’s consumer hardware lab, Building 8 is actively working on a brain-computer interface that will let you send messages and thoughts without the aid of a phone or an external device.…

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Join the Digital Audience Targeting Revolution

Audience targeting is the backbone of digital marketing. The right audience targeting enables you to reach the specific people who are interested in your product or service and it conserves your valuable ad budget. And although even some advanced audience targeting methods have existed for years, ever improving data is…

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What I Learned About Maintaining a Clean Database

When we began Stirista, data was already firmly entrenched in the marketing world. However, I quickly found that the rush to jump on the data-driven bandwagon had led many marketers to neglect one of the most important pillars of data—maintaining a clean database. Since then, I have seen dirty databases…

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How Newly Engaged Trigger Data is Revolutionizing Marketing

Picture this: couple falls in love, couple gets engaged. Couple plans wedding, buys a house, has children, lives the dream. Sound familiar? That’s because, in reality, it is still a very common order of life events.  It is also a queue that many brands and their marketing teams can capitalize…

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How Technology is Changing B2B Sales Prospecting

In a recent panel discussion, someone asked me, “What is the biggest way technology is changing our lives?” It got me thinking. The Internet is exploding around us, vying for our attention at every turn. It has even become part of our sleep ritual where many of us check on…

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