Advertising Week 2020 Recap: Top 5 Takeaways

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Advertising Week 2020 Recap: Top 5 Takeaways

Advertising Week 2020 was unlike any other – a fully online digital experience where the worlds of marketing, media, technology, and creative all converged for sessions devoted to over 100 hours of programming.  All content and sessions were available on-demand and offered networking opportunities with peers to connect and learn…

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Stirista Supercharges Its Fusion Data Transformation Partner Program

Aberdeen, Powerlytics and 123Push Leveraging Stirista for Expanded Data Monetization Opportunities with LiveRamp, Lotame, and Oracle Data Cloud Marketplaces ​Stirista announced today that its exclusive Fusion Data Transformation Partner Program has achieved significant momentum since its launch in February 2020. Through the program, data insights providers and intelligence platforms such…

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Stirista’s Visitor ID Graph Awarded Best Contact Database Solution by MarTech Breakthrough

Stirista announced today that Visitor ID Graph, a first-of-its-kind omnichannel solution, has been selected as the winner of the “Best Contact Database Solution” award in the Data, Analytics & Intelligence Tools category for 2020 by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies, and products in the…

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Stirista Announces Acquisition of Location-Based Data Measurement and Attribution Platform Nikaza

Stirista announced on Sept. 16 the acquisition of Nikaza, a location-based data measurement and attribution platform. The acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir, by allowing brands and agencies to run omnichannel campaigns and measure their effectiveness through multi-touch attribution of in-store and online…

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Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

STIRISTA Appears on the Inc. 5000 for the 3rd Time Inc. magazine today revealed that San Antonio-based STIRISTA is on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s…

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Virtual Conferences Are Becoming the New Normal: 5 Tips to Consider

The world is changing. The result of the ongoing pandemic has wreaked havoc on global economies, resulting in millions of Americans joining others around the world, especially those within the service, media, and ad industries, being particularly affected.  Today, working from home as a mainstream way of doing business initially…

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Stirista Launches AdStir – Groundbreaking Self-Serve Data-Driven Media Buying Platform

Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, unveiled today its self-serve media buying platform, AdStir. A revolutionary platform, AdStir gives brands and agencies access to premium inventory including Over-The-Top (OTT) and Connected TV (CTV) in addition to online, mobile, and display married with…

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How Life-Event Trigger Data Can Revolutionize Your Marketing

Picture this: A couple falls in love and gets engaged. Couple then plans a wedding, buys a house, has children, and lives the life of their dreams. Sound familiar? That’s because, in reality, for many, it is still a common order of life events. It also serves as a cue…

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5 Best Practices for Email List Hygiene

How fresh, clean data can improve deliverability and engagement rates. You want your company’s campaigns to have the highest possible customer engagement rates, naturally. But that’s only the first step. Successful email deliverability is just one important factor that influences engagement. One of the most common and easiest ways to…

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Stirista Welcomes Matthew Kenyon as New Senior Director of Identity Solutions

Stirista is proud to welcome Matthew Kenyon as Senior Director of Identity Solutions, reporting to Hamid Qaayum and working with Stirista’s New York-based  team. A direct marketing veteran, Matthew began his career in 1999 with Abacus, a division of DoubleClick, Inc. In 2006, he went to I-Behavior, where he rose…

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