With author’s permission. Originally published in Biznology July 7, 2020. The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done? It’s not easy to replace a marketing channel that represents on average 20% of…
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By now you know that here at Stirista we’re pretty passionate about data. We’re always talking to you about it because we truly believe that the success of your sales and marketing efforts depend on it greatly. Leveraging our rich data, that is updated in real time as first-party data…
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While many companies host podcasts, we wanted to do something different. Something more personal, something that would keep people coming back. Ajay’s background as a young tech entrepreneur and my experience as a data veteran by day and a professional NYC stand-up comic by night was the perfect ying to…
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What if marketers had access to an identity graph that updates in real-time using billions of transactions that give them access to hundreds of identifiers across millions of online, offline, social, and household personas? Ajay Gupta, Stirista CEO, calls it OMNA Identity Graph — a way to support ad targeting as cookies…
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Ajay Gupta, CEO at Stirista shares his thoughts on the top marketing technologies that will become a priority for marketers in 2021 while taking us through Stirista’s journey and startup story: _______ Tell us a little about yourself Ajay…we’d love to hear about your role, a typical day at work and…
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Big data is so pervasive in business today that some pundits think the focus on data-driven marketing has stifled a more free-spirited approach to planning and executing campaigns. The reality is that there’s a huge opportunity for data to inform creative in new ways. Let’s explore what some experts are…
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You’re a small business owner. You’re great at collecting data. It’s easy for you (Go you!) You have a business that your customers trust and they willing hand it over. But you’ve been so good at collecting it, now you have this giant pile of it, and it’s daunting. You…
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Comprehensive Audience Intelligence Platform Delivers Strongest CTV Backbone in Industry; Allows Marketers to Enrich or Onboard CRM First-Party Data SAN ANTONIO, April 13, 2021 – Giving brands and agencies the ability to elevate their data with consumer intelligence, Stirista today launched OMNA, the authoritative Identity Graph. Updated in real-time utilizing billions…
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As the first quarter of 2021 comes to a close, it’s easy to see how fast and furiously marketing has changed in the last year. I am inspired to look back at Stirista’s 2020 Holiday Summit for ideas. The Summit delivered a lively mix of business and pleasure to wrap…
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Fresh off the exciting news of our acquisition of Venture Development Center (VDC), I had the chance to chat with their CEO, and Stirista’s new Chief Strategy Officer, Matthew W. Staudt. DO: On the surface, it may look like Stirista and VDC do many of the same things, but…
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