Best Practices for Avoiding the Spam Folder
A Valentine’s Day Story from Galaxy Chocolates—The Chase

Do you remember how the Greek chocolate brand Lacta promoted itself on Facebook, harnessing the power of social media? Well, this Valentine’s Day, Galaxy Chocolates from UK has released a short ad film, The Chase, leveraging the power of a story to promote its brand. The Chase is a striking…

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Announcing our Digital Reactivation Solutions

Many businesses are built on repeat customers, making it frustrating when active customers go quiet. At Stirista, we are excited to announce our Digital Reactivation Solutions, the answer to turning your inactive customers back into regulars. Our background as a both an original data compiler and a digital agency will…

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Ethnic Appends Will Prepare Your Data for the Future

A person’s culture is an inextricable part of his or her identity, affecting experiences, perspectives, and much more. In a country founded on immigration and in which immigrants and their descendants are expected to account for 88% of the U.S. population increase between 2015 and 2065, multicultural marketing is something…

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Changing Landscapes in Digital Marketing in 2017

What started as a warm glow in the digital marketing space with its social media connect is now a raging fire—an overdose of messages hitting your mindscape at several million a second. It’s enough to drive one crazy! How does the digital marketing environ of your organization keep its sanity…

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Is Perfectionism Suffocating Your Creativity?

It almost sounds counterintuitive to say perfectionism is the enemy. After all, who doesn’t want their work to be perfect? Fierce competition between companies makes marketers particularly susceptible to perfectionist thinking. But perfectionism is actually a major problem that can stifle creative thinking and bully you into docility. Worse, it…

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The Untapped Value in Your Lapsed Customers

One of the first things many new business students learn is that it’s less expensive to keep existing customers than to attract new ones. Some businesses don’t even break even on new customers until the one-year mark. But keeping customers engaged with your brand is not always as easy as…

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Introducing Our New Life-Event Triggers

We are pleased to announce the release of our life-event trigger data, our first new data offering of 2017. The new data offers information about people who are undergoing a variety of life-changing events, such as getting married, buying a home, and starting a business. In addition to postal addresses,…

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Reviewing 2016—a Special Year at Stirista

As the year ends, we would like to look back on some of the events that defined 2016 at Stirista. Here is a quick look back at what made 2016 a special year for us. Political Reports Social media played an extraordinary role in this year’s presidential campaigns, and we…

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Holiday Marketing Campaigns that Inspire and…Sell!

Holiday Marketing Campaigns that Inspire and…Sell! The best marketing brains match their campaigns to the rhythm of the year. The holidays therefore become a great time to celebrate the spirit of joy and giving. Here are some creative campaigns that have created extraordinary vibes! Holiday Gifting Ideas WeWork is a…

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Helping Homeless Children in San Antonio

Getting involved in the community is one of our favorite core values, especially during the holidays. Around this time every year, Stirista donates to a local charity. This year the $10,000 donation went to The Open Arms Children’s Ranch, a local children’s shelter that needs all the help it can…

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