Six Ways To Connect With Your B2B Website Visitors


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“If you don’t buy this magazine, we’ll kill this dog,” is the call-to-action on the famous MAD magazine cover of the early 70s. Its extreme message made it popular, an easier feat for a periodical known for humor. While it is not recommended that marketers start threatening domestic animals to…

Are There Cobwebs in Your Marketing Plan?

If you want to be an effective marketer your goal should be to reach your target audience – no matter whether they’re B2B, B2C to D2C. So if you’ve got your message and branding down but you’re still not getting the results you want, it may be time to dust…

Marketing says you need to become “younger and more animated,” but what does that mean?It’s making your advertisements less mature and more responsive.
Be a Professional Kid

Your ads are clear and concise, and your videos are catchy. Your campaign is pushing across hundreds of websites, three social media channels and a televised commercial or two. The problem is that none of this is getting through to the customers. Why not? Marketing says you need to become…

marketing games
Farmville: Your Marketing Role Model

Standing out against the competition. Getting the customer to come back time and time again. Rewarding loyalty and offering new, modern ways to stay relevant. Are we talking about digital marketing or digital games? Both, actually. Whether it’s offering a power boost or a coupon, games and shops have always…

From Pipline to Pipeline: How to Recover From Marketing Mistakes

You’ve probably flipped through a magazine before that had a “tales of embarrassment” section. These stories range from blush-worthy to mortifying—often with a handy rating system linked to the level of embarrassment. Though the business world does not have such a rating system, it is equally full of stories of…

woman clicking on advertisement
Three Ways to Get More out of Your Advertisments

The internet is full of advertisements. There are ads for products, for services, for sites and stories, for memberships and for newsletters. But what makes a successful online advertisement? What grabs a consumer’s attention and makes them think “I should click this link”? This is where you must turn to…

eing brief in writing marketing content
I Would Have Written A Longer Blog Post, But…

“I would have written a shorter letter, but I did not have the time,” states the popular Blaise Pascal quote. The quote is about concise writing, which in recent years has taken on a new identity. Namely, its focus (write better, write shorter) is no longer a guideline—it’s the norm.…

When it comes to omnichannel marketing, some channels simply function better together than others. It's becoming clear, for instance, that social media and email are the perfect power duo for engagement.
Six Ways to Integrate Social and Email for an Omnichannel Boost

When it comes to omnichannel marketing, some channels simply function better together than others. It’s becoming clear, for instance, that social media and email are the perfect power duo for engagement. Here are six ways to get maximum impact combining social and email:  1. Include share buttons One of the…

is your marketing content any good
Is Your Content Any Good? Here’s How to Tell

We all know content is the biggest marketing buzzword of the past few years. Many marketers even claim that content is the number one method of outreach. This content push has led companies to produce a lot of it, but not always to great results. In fact, a new study…

more people are checking email, more often
Customers Are Addicted to Checking Email

If you feel like you’re checking email one too many times a day, you’re not alone. A new survey from Adobe likened excessive email use to an addiction, and evidently it’s one that many Americans suffer from. Customers may prefer email marketing to other forms of brand communications, but after…

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