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Why content marketing needs an omnichannel approach

Content marketing may be marketing’s biggest buzzword, but marketers still have their work cut out for them when it comes to putting together a successful content marketing strategy. Content helps you connect with customers and build relationships, possibly before they are even in the market for a new product. While…

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Five Ways to Optimize Media

In the course of our nearly seventeen years of developing data-driven campaigns, we’ve gathered more than a few guiding principles to get the most out of a media plan. It goes without saying that you must always start by identifying clear objectives and establishing benchmark metrics for success in everything…

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Drive Revenue with Content Marketing

Content marketing is an effective tool for driving revenue growth and brand awareness. According to the Content Marketing Institute, content marketing is the process of “creating and distributing valuable, relevant, and consistent content to attract a clearly defined audience.” This guest blog was written by Laura Hills, VP of Marketing…

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Digital ad spend skyrockets

It’s a digital world we live in, and marketers need to wise up. Spend on digital ads continues to skyrocket while investment in traditional media lags. Since the late 1990s, digital ad spend has grown incrementally. And finally, this year, digital reached a tipping point. An all-time high for digital…

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5 Reasons You Should Go Mobile Now

If you haven’t already optimized your website, ads, and social media strategy for mobile, then you’ve got some serious catching up to do. The world has rapidly shifted to mobile in the past decade. In 2008, analysts at Kleiner Perkins Caufield Byers boldly forecasted that by 2014 “mobile would overtake…

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The Boomer’s Benefit to Marketing

Popular wisdom states that when targeting a specific group, you should genuinely understand them. And who understands Baby Boomers—those aged 50 to 68—better than themselves? Baby Boomers want to be active and engaged with the world, which makes them an underutilized resource for marketing teams. This is what the demographic…

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Diving Into Marketing Automation Without the Belly Flop

If you would have asked me what marketing automation was a year ago, I would have thought you were speaking a foreign language. I’ve been doing marketing for many years, but automating it? That’s just crazy talk. Then I started working for a demand generation agency. And guess what I…

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International Lead Generation

International lead generation is a very lucrative and interesting process. But it does come with its own set of challenges that set it apart from your typical U.S. lead generation program. Below are some things you should consider when moving into international markets. As with any new venture the best…

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How Big Data Changes the Numbers Game

So, you’re getting ready to send your next email campaign and you’ve worked out your numbers. You’re ready to go.  You will send 10 million emails on auto insurance and you know that if you can get just five percent of the people to open your mail and two percent…

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Increasing the Efficacy of Mobile Attribution Methods

Mobile advertising is top of mind for many marketers – it’s growing at an incredible pace, both on the national and local level. In 2014, 72 percent of U.S. mobile subscribers owned a smartphone, and BIA/Kelsey predicts that this will reach 92 percent by 2017. It is estimated that mobile…

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