Use It Or Lose It: How To Maximize A First Half Underspend

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In the Land of Subject Lines and Second Lines

In the Land of Subject Lines and Second Lines: Recapping the Email Evolution Conference in New Orleans The annual Email Evolution Conference was held in New Orleans this past week, and there were almost as many pairs of Mardi Gras Beads as there were pearls of wisdom for the modern…

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5 Steps to Planning Your Marketing Campaigns

There are many things for marketers to consider when strategizing for a new marketing campaign.  Who is the audience? What is the goal? What is the message? And the ever-looming, how do we reach them? Not to mention all the questions and planning that come with those.   So how…

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11 Funny Ways Technology has Changed Your Life

  11.  You see someone using an actual pay phone and question if you’re in the Twilight Zone. Then you promptly check your mobile to make sure it’s still 2020.       10.  The only paper map you believe left in existence is the Goonies treasure map. Does anyone…

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Customization and Targeted Marketing

Every day our mailboxes overflow with a large amount of unwanted email that goes into the junk folder unread. Why do they fail to convey their message? These are emails from marketers who have not done their homework. They are like the little boxes of ticky-tacky that look just the…

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Stirista—Making Global Strides & Leaving Footprints in San Antonio

Stirista’s global outreach increased significantly when it acquired Point Shout, a Belgium based mobile app platform with interactive map technology. Having a presence across four continents (North America, Africa, Asia, and Europe), Stirista is now one of the largest international data-driven companies in the world. While increasing its network globally,…

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Forecasting the Votes

Forecasting the votes With the Iowa caucuses wrapping up, politics is on everyone’s mind, especially those pushing for their candidates or the causes they represent. Yet, the direction of political marketing is changing faster than a politician’s stance (I kid, I kid). It brings to mind a quote by Abraham…

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Marketing to Multiply Multicultural Audiences

Marketers, 2016 is the time to stop being ambivalent about the prefix AMB. Not only does it start some of our favorite airy words like ambience and ambrosial, but it sets the standard for the future of multicultural marketing- Ambicultural. This year will show an increase not only in different…

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2016 marketing trends
2016 Marketing Trends- Your One-Stop-Shop for What’s Coming Up

It is time to ring in the New Year, which means the wrap-ups and forecasts are rampant on the web. You’ve got your “United States of Pop,” the anticipated return of #thedress, and the continuing debate about digital advertising’s place in the future. It’s a swarm of expectation but never…

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Stay on the “Nice” List: How to Market Smart During the Holidays

Our sentimental feelings about the holidays can sometimes cloud our judgment. Recall, perhaps, your zealous family member who had the life-size singing Santa Claus.

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Responsive Advertisements

Video advertisements aren’t just important for your content marketing; they’re the most dominant medium of marketing your strategies will use. As the future becomes today, they will only become more necessary. You need to make sure your videos aren’t being shut off right away. But how? We already discussed how…

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