Insights From the Social Followers of The Lion King vs. Frozen

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Using GIFs in marketing

Anyone who spends time on the Internet is familiar with the GIF file format. You may also be aware of the GIF’s controversial pronunciation, but whether you go for the hard or soft G in the pronunciation is irrelevant. However you choose to say “GIF,” these moving images are everywhere.…

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Instagram Is About to Be a Big Player in the Digital Ad Space

As the Web becomes increasingly social, brands are vying for the opportunity to reach customers on social platforms. Building an organic following will always remain important on any channel, but more brands now seek to amplify their voices with paid advertising on social networks like Facebook, Twitter, and Instagram. In…

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Are you ready for mobile shoppers?

Mobile commerce continues to be a vital part of the online shopping world, which means brands need to optimize their mobile experiences to maintain customers. With the holiday season already approaching, companies should focus on mobile now before they lose out to competitors that are fully optimized. Mobile now makes…

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Programmatic buying: The wave of the future

As technology continues to improve, more companies turn to programmatic buying to purchase ad space online. Programmatic buying continues to be one of the most effective ways to buy and sell digital ad space. Many companies are still finding their way in this environment, but to remain competitive in online…

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3 Ways Bad Data Affects Your Business

Bad data costs companies a lot of time and money because it prevents marketing campaigns from being successful. If you don’t have accurate data, your marketing communications won’t reach their targets, which means time, energy, and resources wasted developing ineffective campaigns. Here are three basic ways poor data quality negatively…

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A/B Testing Tips for Beginners

Most email marketers know A/B testing is important for their strategies, but it can be hard to get started. After all, every message has a near-infinite number of attributes you could test. Do you test them all or just a few? Where do you even begin? We can help you…

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How to Woo New Subscribers

Gaining new subscribers is an exciting experience. You get to grow your list and expand your reach. Whether you obtained new subscribers from an event or promotion, you want to make sure they become long-term contacts. New subscribers can be tricky. They show interest in your organization, but if you…

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5 Tips to Boost Email Open Rates

Email is a marketing workhorse, allowing companies to develop strong customer relationships. However, it only works if customers actually open your email. How do you get your customers to stop deleting your emails so you can show them all the good stuff that’s inside? 1. Sender Familiarity Customers who are…

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4 Marketing Changes to Look out For

Mobile, content and search engine optimization continue to be big players in digital marketing, but they have evolved since yesteryear. Here are some adjustments you may need to make to your current strategies to stay competitive in the digital marketing world: 1. Think Mobile First You should have made changes…

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New Facebook Ad Product

Mobile ad spend continues to increase as consumers continue to occupy more time on mobile devices. The downside? These ads still fail to engage most of the time. To solve this issue, Facebook announced a new mobile ad experience that may be a game changer for marketers. Mobile Ad Spending…

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