Stirista Welcomes Vincent Pietrafesa as Vice President, B2B Products

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5 Tips to Boost Email Open Rates

Email is a marketing workhorse, allowing companies to develop strong customer relationships. However, it only works if customers actually open your email. How do you get your customers to stop deleting your emails so you can show them all the good stuff that’s inside? 1. Sender Familiarity Customers who are…

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4 Marketing Changes to Look out For

Mobile, content and search engine optimization continue to be big players in digital marketing, but they have evolved since yesteryear. Here are some adjustments you may need to make to your current strategies to stay competitive in the digital marketing world: 1. Think Mobile First You should have made changes…

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New Facebook Ad Product

Mobile ad spend continues to increase as consumers continue to occupy more time on mobile devices. The downside? These ads still fail to engage most of the time. To solve this issue, Facebook announced a new mobile ad experience that may be a game changer for marketers. Mobile Ad Spending…

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How to Achieve the Viral Email

Email probably isn’t the first thing that comes to mind, when you think of social sharing. However, you should pay attention to the number of people who share your emails. Email forwards demonstrate that your subscribers are truly engaged with your content—enough so that they want to pass it on.…

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Two Ways to Boost Digital Marketing Messages That Attract Customers

Customers want better digital ads. Every marketer has had the experience of being an online shopper. It’s frustrating when you see too many ads that are completely irrelevant to your interests. Why are you subjecting your customers to something you know is unpleasant? According to a report from Tapad and…

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Why content marketing needs an omnichannel approach

Content marketing may be marketing’s biggest buzzword, but marketers still have their work cut out for them when it comes to putting together a successful content marketing strategy. Content helps you connect with customers and build relationships, possibly before they are even in the market for a new product. While…

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Five Ways to Optimize Media

In the course of our nearly seventeen years of developing data-driven campaigns, we’ve gathered more than a few guiding principles to get the most out of a media plan. It goes without saying that you must always start by identifying clear objectives and establishing benchmark metrics for success in everything…

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Drive Revenue with Content Marketing

Content marketing is an effective tool for driving revenue growth and brand awareness. According to the Content Marketing Institute, content marketing is the process of “creating and distributing valuable, relevant, and consistent content to attract a clearly defined audience.” This guest blog was written by Laura Hills, VP of Marketing…

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Digital ad spend skyrockets

It’s a digital world we live in, and marketers need to wise up. Spend on digital ads continues to skyrocket while investment in traditional media lags. Since the late 1990s, digital ad spend has grown incrementally. And finally, this year, digital reached a tipping point. An all-time high for digital…

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5 Reasons You Should Go Mobile Now

If you haven’t already optimized your website, ads, and social media strategy for mobile, then you’ve got some serious catching up to do. The world has rapidly shifted to mobile in the past decade. In 2008, analysts at Kleiner Perkins Caufield Byers boldly forecasted that by 2014 “mobile would overtake…

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