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From Pipline to Pipeline: How to Recover From Marketing Mistakes

You’ve probably flipped through a magazine before that had a “tales of embarrassment” section. These stories range from blush-worthy to mortifying—often with a handy rating system linked to the level of embarrassment. Though the business world does not have such a rating system, it is equally full of stories of…

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woman clicking on advertisement
Three Ways to Get More out of Your Advertisments

The internet is full of advertisements. There are ads for products, for services, for sites and stories, for memberships and for newsletters. But what makes a successful online advertisement? What grabs a consumer’s attention and makes them think “I should click this link”? This is where you must turn to…

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eing brief in writing marketing content
I Would Have Written A Longer Blog Post, But…

“I would have written a shorter letter, but I did not have the time,” states the popular Blaise Pascal quote. The quote is about concise writing, which in recent years has taken on a new identity. Namely, its focus (write better, write shorter) is no longer a guideline—it’s the norm.…

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When it comes to omnichannel marketing, some channels simply function better together than others. It's becoming clear, for instance, that social media and email are the perfect power duo for engagement.
Six Ways to Integrate Social and Email for an Omnichannel Boost

When it comes to omnichannel marketing, some channels simply function better together than others. It’s becoming clear, for instance, that social media and email are the perfect power duo for engagement. Here are six ways to get maximum impact combining social and email:  1. Include share buttons One of the…

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is your marketing content any good
Is Your Content Any Good? Here’s How to Tell

We all know content is the biggest marketing buzzword of the past few years. Many marketers even claim that content is the number one method of outreach. This content push has led companies to produce a lot of it, but not always to great results. In fact, a new study…

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more people are checking email, more often
Customers Are Addicted to Checking Email

If you feel like you’re checking email one too many times a day, you’re not alone. A new survey from Adobe likened excessive email use to an addiction, and evidently it’s one that many Americans suffer from. Customers may prefer email marketing to other forms of brand communications, but after…

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Tips for Using Push Notifications in Marketing
Tips for Using Push Notifications in Marketing

Consider the push notification. Have marketers ever had a better chance to communicate one-on-one with customers? With push notifications, marketers can send personalized messages to unique users where they spend most of their time: their mobile devices. According to a survey of marketers from Message Systems, 80 percent of companies…

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Now that millennials are such a dynamic part of the workforce, it's important to consider how these individuals differ in their buying practices.
Watch Out: B2B Buyers Are Getting Younger

Now that millennials are such a dynamic part of the workforce, it’s important to consider how these individuals differ in their buying practices. Millennials aren’t just a key part of the consumer market, a large number of them are also B2B buyers. According to a study from Millward Brown Digital…

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Marketers continue to put more revenue toward digital advertising, but do these ads reach consumers?
Consumers Adopt Ad Blocking Software at a Cost to Advertisers

Marketers continue to put more revenue toward digital advertising, but do these ads reach consumers? New research suggests that marketers may create expensive digital campaigns in vain, spending advertising dollars on content customers never see. The question is, what can marketers do about it? Wasted Digital Ad Spend A new…

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Abandoned shopping carts are always a big topic of conversation in the retail world. It's frustrating when customers load up their digital carts with merchandise, only to abandon them at the last moment.
Improve Your Cart Abandonment Messages

Abandoned shopping carts are always a big topic of conversation in the retail world. It’s frustrating when customers load up their digital carts with merchandise, only to abandon them at the last moment. Luckily, a strong email marketing response can help you get some of those dollars back. At this…

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