B2B Marketing Podcast Stirs Up Fresh Ears Amidst Pandemic

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Customization and Targeted Marketing

Every day our mailboxes overflow with a large amount of unwanted email that goes into the junk folder unread. Why do they fail to convey their message? These are emails from marketers who have not done their homework. They are like the little boxes of ticky-tacky that look just the…

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Stirista—Making Global Strides & Leaving Footprints in San Antonio

Stirista’s global outreach increased significantly when it acquired Point Shout, a Belgium based mobile app platform with interactive map technology. Having a presence across four continents (North America, Africa, Asia, and Europe), Stirista is now one of the largest international data-driven companies in the world. While increasing its network globally,…

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Forecasting the Votes

Forecasting the votes With the Iowa caucuses wrapping up, politics is on everyone’s mind, especially those pushing for their candidates or the causes they represent. Yet, the direction of political marketing is changing faster than a politician’s stance (I kid, I kid). It brings to mind a quote by Abraham…

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Marketing to Multiply Multicultural Audiences

Marketers, 2016 is the time to stop being ambivalent about the prefix AMB. Not only does it start some of our favorite airy words like ambience and ambrosial, but it sets the standard for the future of multicultural marketing- Ambicultural. This year will show an increase not only in different…

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2016 marketing trends
2016 Marketing Trends- Your One-Stop-Shop for What’s Coming Up

It is time to ring in the New Year, which means the wrap-ups and forecasts are rampant on the web. You’ve got your “United States of Pop,” the anticipated return of #thedress, and the continuing debate about digital advertising’s place in the future. It’s a swarm of expectation but never…

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Stay on the “Nice” List: How to Market Smart During the Holidays

Our sentimental feelings about the holidays can sometimes cloud our judgment. Recall, perhaps, your zealous family member who had the life-size singing Santa Claus.

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Responsive Advertisements

Video advertisements aren’t just important for your content marketing; they’re the most dominant medium of marketing your strategies will use. As the future becomes today, they will only become more necessary. You need to make sure your videos aren’t being shut off right away. But how? We already discussed how…

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The 5 Display Ads You Meet at a Party

It’s becoming clear that digital advertising is taking the lead in the race for marketing spend. It is anticipated that companies will spend more on digital ads than they will on television in 2016 (that’s over 60 billion!) Everyone is throwing their chips onto the digital advertising table. That’s good…

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writing desk with computer
Should you be writing like a Nigerian prince?

Remember when emails from Nigerian Princes were all the rage? They seem like a fond remnant of adolescence, like the Backstreet Boys or Myspace (RIP).

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Adding Up AdTech: Post-Con Review

The first glance of New York City intimidates. Unlike other cities that recline over the terrain like quaint little rugs, the edifices of NYC punch upward and outward, claiming their space. It’s no surprise that Ad Tech’s largest conference takes place annually in New York, because the ad tech industry…

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