How Life-Event Trigger Data Can Revolutionize Your Marketing

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is your marketing content any good
Is Your Content Any Good? Here’s How to Tell

We all know content is the biggest marketing buzzword of the past few years. Many marketers even claim that content is the number one method of outreach. This content push has led companies to produce a lot of it, but not always to great results. In fact, a new study…

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more people are checking email, more often
Customers Are Addicted to Checking Email

If you feel like you’re checking email one too many times a day, you’re not alone. A new survey from Adobe likened excessive email use to an addiction, and evidently it’s one that many Americans suffer from. Customers may prefer email marketing to other forms of brand communications, but after…

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Tips for Using Push Notifications in Marketing
Tips for Using Push Notifications in Marketing

Consider the push notification. Have marketers ever had a better chance to communicate one-on-one with customers? With push notifications, marketers can send personalized messages to unique users where they spend most of their time: their mobile devices. According to a survey of marketers from Message Systems, 80 percent of companies…

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Now that millennials are such a dynamic part of the workforce, it's important to consider how these individuals differ in their buying practices.
Watch Out: B2B Buyers Are Getting Younger

Now that millennials are such a dynamic part of the workforce, it’s important to consider how these individuals differ in their buying practices. Millennials aren’t just a key part of the consumer market, a large number of them are also B2B buyers. According to a study from Millward Brown Digital…

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Marketers continue to put more revenue toward digital advertising, but do these ads reach consumers?
Consumers Adopt Ad Blocking Software at a Cost to Advertisers

Marketers continue to put more revenue toward digital advertising, but do these ads reach consumers? New research suggests that marketers may create expensive digital campaigns in vain, spending advertising dollars on content customers never see. The question is, what can marketers do about it? Wasted Digital Ad Spend A new…

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Abandoned shopping carts are always a big topic of conversation in the retail world. It's frustrating when customers load up their digital carts with merchandise, only to abandon them at the last moment.
Improve Your Cart Abandonment Messages

Abandoned shopping carts are always a big topic of conversation in the retail world. It’s frustrating when customers load up their digital carts with merchandise, only to abandon them at the last moment. Luckily, a strong email marketing response can help you get some of those dollars back. At this…

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A great content marketing strategy helps you gain more inbound leads and supports nurturing efforts, but how do you create content that meets your goals?
6 Ways to Improve Content Marketing

A great content marketing strategy helps you gain more inbound leads and supports nurturing efforts, but how do you create content that meets your goals? According to 2015 benchmark report from Content Marketing Institute and MarketingProfs, 86 percent of B2B companies now use content marketing to some degree, but only…

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Event marketing is crucial for many companies as a way to gain trust and new leads
How to Use Email to Support Event Marketing

Event marketing is crucial for many companies as a way to gain trust and new leads. Whether it’s an afternoon meet and greet or a three-day conference, events are fun, educational, and a great opportunity for face time with customers and new contacts. According to an ebook from HubSpot and…

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Multichannel marketing is key in today's world and this is especially true for brick-and-mortar retailers with online stores
6 Ways to Integrate the On- and Offline Customer Experience

Omnichannel marketing is key in today’s world and this is especially true for brick-and-mortar retailers with online stores. You operate on- and offline and so do your customers. If you don’t integrate these channels seamlessly, you risk alienating customers and simply not reaching an optimal return on investment. Here are…

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Email frequency is one of the key considerations for marketers
Why You Need to Find the Optimal Email Frequency

Email frequency is one of the key considerations for marketers. It’s important to figure out how many emails your customers are willing to receive from you and how often. As any email subscriber knows, too many emails often causes you to look for the unsubscribe link. On the other hand,…

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