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Multichannel marketing is key in today's world and this is especially true for brick-and-mortar retailers with online stores
6 Ways to Integrate the On- and Offline Customer Experience

Omnichannel marketing is key in today’s world and this is especially true for brick-and-mortar retailers with online stores. You operate on- and offline and so do your customers. If you don’t integrate these channels seamlessly, you risk alienating customers and simply not reaching an optimal return on investment. Here are…

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Email frequency is one of the key considerations for marketers
Why You Need to Find the Optimal Email Frequency

Email frequency is one of the key considerations for marketers. It’s important to figure out how many emails your customers are willing to receive from you and how often. As any email subscriber knows, too many emails often causes you to look for the unsubscribe link. On the other hand,…

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We all know customers frequently read email on mobile devices and go shopping, but there's more to know about customer behavior on smartphones and tablets.
Mobile Email Conversions Are Low; What Can Marketers Do?

We all know customers frequently read email on mobile devices and go shopping, but there’s more to know about customer behavior on smartphones and tablets. Mobile Email Conversions Still Suffer A new report from Movable Ink determined that while customers open messages on their mobile phones more frequently, people still…

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It's time to fine tune back-to-school marketing campaigns.
Five Tips Crucial to Your Back-to-School Marketing Campaigns

While children all over the country are returning from their summer vacations, parents are busy compiling checklists of all of the items they need to purchase. Suffice it to say that ‘back to school’ is a key season for retailers. So, as a marketer, it’s important to have your campaigns…

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Using GIFs in marketing

Anyone who spends time on the Internet is familiar with the GIF file format. You may also be aware of the GIF’s controversial pronunciation, but whether you go for the hard or soft G in the pronunciation is irrelevant. However you choose to say “GIF,” these moving images are everywhere.…

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Instagram Is About to Be a Big Player in the Digital Ad Space

As the Web becomes increasingly social, brands are vying for the opportunity to reach customers on social platforms. Building an organic following will always remain important on any channel, but more brands now seek to amplify their voices with paid advertising on social networks like Facebook, Twitter, and Instagram. In…

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Are you ready for mobile shoppers?

Mobile commerce continues to be a vital part of the online shopping world, which means brands need to optimize their mobile experiences to maintain customers. With the holiday season already approaching, companies should focus on mobile now before they lose out to competitors that are fully optimized. Mobile now makes…

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Programmatic buying: The wave of the future

As technology continues to improve, more companies turn to programmatic buying to purchase ad space online. Programmatic buying continues to be one of the most effective ways to buy and sell digital ad space. Many companies are still finding their way in this environment, but to remain competitive in online…

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3 Ways Bad Data Affects Your Business

Bad data costs companies a lot of time and money because it prevents marketing campaigns from being successful. If you don’t have accurate data, your marketing communications won’t reach their targets, which means time, energy, and resources wasted developing ineffective campaigns. Here are three basic ways poor data quality negatively…

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A/B Testing Tips for Beginners

Most email marketers know A/B testing is important for their strategies, but it can be hard to get started. After all, every message has a near-infinite number of attributes you could test. Do you test them all or just a few? Where do you even begin? We can help you…

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