Team Stirista: Shikhar Sharma

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Diving Into Marketing Automation Without the Belly Flop

If you would have asked me what marketing automation was a year ago, I would have thought you were speaking a foreign language. I’ve been doing marketing for many years, but automating it? That’s just crazy talk. Then I started working for a demand generation agency. And guess what I…

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International Lead Generation

International lead generation is a very lucrative and interesting process. But it does come with its own set of challenges that set it apart from your typical U.S. lead generation program. Below are some things you should consider when moving into international markets. As with any new venture the best…

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How Big Data Changes the Numbers Game

So, you’re getting ready to send your next email campaign and you’ve worked out your numbers. You’re ready to go.  You will send 10 million emails on auto insurance and you know that if you can get just five percent of the people to open your mail and two percent…

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Increasing the Efficacy of Mobile Attribution Methods

Mobile advertising is top of mind for many marketers – it’s growing at an incredible pace, both on the national and local level. In 2014, 72 percent of U.S. mobile subscribers owned a smartphone, and BIA/Kelsey predicts that this will reach 92 percent by 2017. It is estimated that mobile…

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Copy to Avoid in Marketing Communications

When writing copy for marketing programs there are many words and phrases used so often that they have become meaningless. Customers, prospects, and your sales force have heard them so many times that they have become hollow and worthless in getting the point across. Consider not only your written communications,…

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The Renaissance of Marketing

Marketing is evolving at lightning speed.  Its evolution has not been unlike the transformation of art, science, architecture, culture, and engineering that defined the Renaissance period from the 14th to 17th centuries. Rather than happening over several centuries, however, the renaissance of marketing is happening in decades, years, and days. Today…

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Meet Kenzi!

Stirista is profiling the great employees that keep our business alive and thriving. Next on the list, Kenzi Lindamood! Learn more about Stirista’s marketing manager. What’s your favorite part of working at Stirista? The people! My coworkers at Stirista are fantastic. It’s a group of down to earth and fun people who…

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Deliver Users that Play, Pay, and Stay for Mobile Gaming

Mobile devices consume our daily lives. Observe any public place and you will inevitably notice the majority of peoples’ eyes are glued to their phone, fully engrossed in the latest Tweets from their favorite celebrities or enraptured in the newest runaway hit mobile game. With over 2 billion smartphone users…

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7 Basics of Small Business Marketing & Advertising

So it’s time to get serious about small business marketing. What are the first things you need to do? There are seven basic areas you need to address to set yourself up for success when marketing your company. For some, it might involve revitalizing or revamping an area, and for…

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5 Ways to Leverage Your Social Marketing Investment

This year, an estimated 40 percent of marketers will invest the majority of their 2015 budget into social media strategy. Many industry insiders agree that making larger investments in social platforms is a great way to effectively leverage your marketing dollar, but only if you know what you’re doing. It…

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