In case you’ve been living under a rock, you know that marketing is becoming increasingly data-driven. This could be the year that marketers finally realize the full potential of data to improve their strategies. A survey from Web presence management company Conductor cited by Direct Marketing News found that 76…
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Have you ever noticed marketing technology platforms there are now? We’re not just talking about marketing automation—that’s old hat at this point. There are platforms that support content marketing, social media marketing, data management and just about everything else. One man was determined to put a number on the various platforms…
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Now is the time to think mobile. We all know how annoying it can be to navigate a non-optimized site on a smartphone. Google has now unrolled a new feature that will label mobile-friendly websites in mobile searches. The company is now helping customers avoid annoying mobile experiences by giving…
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We all know how relevant hashtags are. On social media a hashtag links us with others across the world who are interested in the same thing. People use them for branding, and even activism. But there’s one place marketers aren’t using hashtags as much as they could be—in email. A…
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Marketing gurus consistently wonder whether email is still an effective way to reach customers. With all of the messages we receive on a daily basis, is it possible that we’re still affected by email, or have we reached a state of numbness? A new study from price comparison website Give…
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It’s an email marketer’s or salesperson’s biggest frustration—your messages aren’t being opened. You have a gigantic list of subscribers, but only a small percentage of them are opening your emails. What could be wrong? 1. Your messages are getting trapped in the spam folder Most senders know not to use certain…
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Multicultural marketing has never been more vital than it is now, but many companies are slow on the uptake when it comes to implementing this kind of strategy. What many of these companies don’t realize is that not all of their customers are the same. In fact, multicultural audiences are…
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Content marketing isn’t going away anytime soon, which means you have to make next year’s efforts even better than the last. To get better content marketing, we first have to understand how marketers are failing to hit the mark with their content. In many ways, you could say content marketing…
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The sharing economy is really taking off. You won’t talk to many people who have never heard of Uber or considered sharing their spare room on Airbnb. The impact is real. The sharing economy may just sound like a buzzword, but it’s taking a bite out of many established businesses.…
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Marketing to people aged 18 to 35 is something like an illogical game of poker. You’ll win the game if you show your hand, drop the “poker face,” and give away your best cards to other players. It seems antithetical to success, but the conflicting traits of millennials have made…
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