Marketers are often faced with a problem: they need customer data for more targeted campaigns, but customers are concerned with privacy. What can businesses do to solve this issue? Customers are ambivalent about how companies use their data Even though they don’t love the idea of being watched, customers generally…
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We all know that content marketing is huge right now. “Content marketing” is one of the biggest buzzwords in marketing, and it’s getting even bigger! But how are you actually using content marketing? Sharing parts of your content strategy across different channels, like email or social media, can be a…
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Brand consistency is just as important in email marketing as it is in any part of your marketing strategy. One of the best ways to engage customers is to provide a seamless brand experience across all channels. If your emails seem like they could have been sent from multiple sources, you have a…
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Multichannel marketing is the wave of the future, and there’s good news—email marketers are leading the way. According to a new study from Forrester, email marketers are more likely to integrate customer data across all channels. The bad news is that many marketers have a long way to go. Why…
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Google is constantly rocking marketers’ worlds with its updates and innovations. First it was tabs, and now it’s a new app called Google Inbox. The app was launched on Oct. 22, and right now it’s invite only, so you have some time before you really need to worry about it.…
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In such a digitized age, it may be surprising that experiential marketing is gaining such prominence. On the other hand, when you think about how easy it is to communicate with thousands of customers at the same time, it makes sense that marketers are taking their campaigns to the streets. When…
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With e-commerce booming, many industry experts say in-store retail is dead. But that’s not the case. Online shopping is great, but let’s face it, it’s not a substitute for a retail store. When you can touch and feel the items, you get a much better idea of what you’re buying.…
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The subject line is one of the single most important factors for a successful email campaign. If it’s a good one, you see a high number of click-thrus. If it’s bad, no one will ever see the content in the email’s body that you worked so hard to create. The…
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A well-crafted call to action is the lifeblood of an email campaign. It tells your customer what you want them to do. Not only is it attention-grabbing and interesting, but it also gets to the point. You may be missing out on conversions with potential customers if your CTA is…
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What’s behind your customers’ decisions—their heads or their hearts? The answer may surprise you. Recent research from Forrester and the Corporate Executive Board Company found that both B2B decision-makers and B2C consumers make judgments in response to emotional appeals more often than logical appeals. This information should have a strong influence…
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