Meet Emily. To you, this is Emily: 25-35 years old, female, from Georgia. She is number 2,076 in the Excel Data List. She has a name, but she is actually only one of a number of Emilys on the file. And unless this particular Emily responds directly to your campaign—with…
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If you want strong marketing campaigns, you need to know your customers. Without a good idea of your target audience, your messages are going to fall flat. This is especially the case for business-to-business marketers. As it turns out, B2B marketers need to do some hard work when it comes…
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For most businesses, a solid list of email subscribers is necessary to keep customers engaged. But obtaining these addresses is a constant challenge for marketers. While you want to maximize your list, you don’t want to annoy your customers with desperate tactics. Here are some ideas for decreasing customer burnout…
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Digital marketing is the hot new thing, but have you considered taking a step back and rethinking the importance of traditional channels like direct mail, television, and even radio? These traditional channels may not work for all companies, but many businesses still rate these methods highly in terms of reaching…
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Analytics are starting to have a mind of their own. They can now not only report on data, but can also determine your marketing ROI. Companies are coming out of the woodwork with products that target very specific metrics. These can range from anything from handbag popularity to automatically researching…
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Although it’s only been a few weeks since the birth of Apple Pay, one million credit cards were already activated within the first three days of its release. So what’s up with all the hype? Apple Pay has hit the tech world by storm with its ease of use and…
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This is Meet Your Market, a series of posts for those who want to learn more about their customers. This series of articles cater to business owners and decision-makers alike who want a quick peek into the lives of the people who fuel their businesses. Today’s post focuses on how…
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What is the best time to send an email? This question has plagued marketers for years. The likely reason this keeps popping up is that there’s not really an answer to this question. More accurately, people have different behaviors, particularly when it comes to email. Some are morning openers while…
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It’s no secret that millennials are especially keen to tune in to social media. With real-time access to social networks via smartphones, people can plug in to news on the go. This means that activity on sites like Facebook, Twitter, and Reddit can reach a fever pitch during major news…
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It’s a strange world out there. The weather is cooling down. Radio stations are abandoning their normal sets and replacing them with sentimental seasonal melodies. Downtown looks like a completely different place. And customers are behaving erratically. They purchase the wrong products. They spend unpredictable amounts of money. Dependable customers…
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