Team Stirista: Shikhar Sharma

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E-commerce and brick-and-mortar go hand in hand

With e-commerce booming, many industry experts say in-store retail is dead. But that’s not the case. Online shopping is great, but let’s face it, it’s not a substitute for a retail store. When you can touch and feel the items, you get a much better idea of what you’re buying.…

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Do’s and don’ts of email subject lines

The subject line is one of the single most important factors for a successful email. If it’s a good one, you see a high number of click-thrus. If it’s bad, no one will ever see the content in the email’s body that you worked so hard to create. The truth…

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How strategic are your CTAs?

A well-crafted call to action is the lifeblood of an email campaign. It tells your customer what you want them to do. Not only is it attention-grabbing and interesting, but it also gets to the point. You may be missing out on conversions with potential customers if your CTA is…

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How do you handle your customers’ emotions?

What’s behind your customers’ decisions—their heads or their hearts? The answer may surprise you. Recent research from Forrester and the Corporate Executive Board Company found that both B2B decision-makers and B2C consumers make judgments in response to emotional appeals more often than logical appeals. This information should have a strong influence…

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Jumpstart brand engagement with great storytelling

Once upon a time, we all realized email marketing is hard. Getting it right can be a delicate balancing act. You want to engage prospects without annoying them, but you also want to promote your brand without being too pushy. The secret to getting it right is through storytelling. This approach…

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Three ways email marketers can innovate using data

Big data is changing what email marketers can do with their campaigns– and if you fail to keep up with these changes, you’l be left behind. A recent survey from Monetate and Forrester Research found that data innovation is essential to marketing. More than 40 percent of marketers surveyed said that failure to…

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What is the Internet of things and how does it affect marketers?

The Internet of things is more than just a hot buzzword–it’s reality. If you take a look at Google Trends for the phrase “Internet of things,” the number of searches has risen dramatically over the last few months. There’s growing interest in this phenomenon, but people are still confused about what…

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facebook social sphere
Facebook Is Still the Top Dog in the Social Sphere

As one of the oldest social networks on the block, Facebook is sometimes less exciting to talk about than newcomers like Snapchat. On the other hand, with millions of global users, Facebook is still the primary player for many businesses. In fact, according to an infographic from aytm.com, 58 percent…

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Why multichannel marketing is necessary for success

Email marketing is still the best way to reach buyers and increase conversions, but that doesn’t mean your email has to work all by itself. Email is most successful when it’s integrated into a multichannel approach. According to Business 2 Community, email is one of the most effective ways to…

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Is clickbait the worst thing to ever happen to content marketing?

With the rise of BuzzFeed and Distractify, clickbait headlines are becoming a hot topic in the marketing world. Satire sites like Clickhole, a spinoff of The Onion, have even started to mock the clickbait trend. But here’s the question: is clickbait actually bad? In some ways, it’s not. It’s a problem when…

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