Bot Fraud 2019: The Sad State of Email Marketing

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Use smart strategies to increase email subscriptions

For most businesses, a solid list of email subscribers is necessary to keep customers engaged. But obtaining these addresses is a constant challenge for marketers. While you want to maximize your list, you don’t want to annoy your customers with desperate tactics. Here are some ideas for decreasing customer burnout…

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Traditional channels are still alive and kicking

Digital marketing is the hot new thing, but have you considered taking a step back and rethinking the importance of traditional channels like direct mail, television, and even radio? These traditional channels may not work for all companies, but many businesses still rate these methods highly in terms of reaching…

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Big data is getting bigger… And better

Analytics are starting to have a mind of their own. They can now not only report on data, but can also determine your marketing ROI. Companies are coming out of the woodwork with products that target very specific metrics. These can range from anything from handbag popularity to automatically researching…

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Apple Pay could pay off big

Although it’s only been a few weeks since the birth of Apple Pay, one million credit cards were already activated within the first three days of its release. So what’s up with all the hype? Apple Pay has hit the tech world by storm with its ease of use and…

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Meet Your Market: Alumni

This is Meet Your Market, a series of posts for those who want to learn more about their customers. This series of articles cater to business owners and decision-makers alike who want a quick peek into the lives of the people who fuel their businesses. Today’s post focuses on how…

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What is the best time to send emails? There may not be just one.

What is the best time to send an email? This question has plagued marketers for years. The likely reason this keeps popping up is that there’s not really an answer to this question. More accurately, people have different behaviors, particularly when it comes to email. Some are morning openers while…

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Big events draw serious social media engagement

It’s no secret that millennials are especially keen to tune in to social media. With real-time access to social networks via smartphones, people can plug in to news on the go. This means that activity on sites like Facebook, Twitter, and Reddit can reach a fever pitch during major news…

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Rewrap Your Customer Segmentation This Season

It’s a strange world out there. The weather is cooling down. Radio stations are abandoning their normal sets and replacing them with sentimental seasonal melodies. Downtown looks like a completely different place. And customers are behaving erratically. They purchase the wrong products. They spend unpredictable amounts of money. Dependable customers…

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3 new A/B tests to try in your email campaigns

When marketers talk about A/B testing their emails, they bring up some common attributes—subject lines, the name in the “from” line, and maybe the call to action. But there are many parts of a message that you can manipulate to increase engagement. You don’t need to limit yourself to just…

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Lead scoring can kill the tension between sales and marketing

The quality of leads can be a major point of contention between sales and marketing teams. There are many tales of disagreement when marketing hands over their leads and sales thinks the list isn’t good enough. Many times these disagreements come from a lack of alignment between the two departments,…

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