Use It Or Lose It: How To Maximize A First Half Underspend


5 Best Practices for Email List Hygiene

How fresh, clean data can improve deliverability and engagement rates. You want your company’s campaigns to have the highest possible customer engagement rates, naturally. But that’s only the first step. Successful email deliverability is just one important factor that influences engagement. One of the most common and easiest ways to…

Stirista Welcomes Matthew Kenyon as New Senior Director of Identity Solutions

Stirista is proud to welcome Matthew Kenyon as Senior Director of Identity Solutions, reporting to Hamid Qaayum and working with Stirista’s New York-based  team. A direct marketing veteran, Matthew began his career in 1999 with Abacus, a division of DoubleClick, Inc. In 2006, he went to I-Behavior, where he rose…

Stirista Raises $13M from Wavecrest Growth Partners

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty Stirista,​ a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today that it has raised​ $13M​ in growth equity financing. The financing was led…

Stirista Welcomes Hamid Qayyum as New Head of Digital Solutions

Stirista recently announced the hiring of Hamid Qayyum as Head of Digital Solutions. His primary responsibilities will include leading the company’s Digital Solutions team toward driving media activation, and ensuring the continued strategic growth of Stirista’s footprint in the burgeoning digital media sector. The hiring comes as Stirista aggressively pursues…

Your Business Can’t Afford Bad Data. Here’s Why.

Having access to good data is key in B2B marketing. Much more complex than B2C, B2B decision-making includes multiple stakeholders and a more formal, and many times lengthy, approvals process. Unpredictable shifts in the global economy, such as the current pandemic, have drastically altered the need for companies to provide…

How to Reach Professional Audiences at Home

The current economic climate has heightened the challenges for businesses to pivot from brick-and-mortar operations to attracting professional audiences working from home.  Despite these challenges, there are several data-driven insights that can be utilized to help optimize your company’s ability to reach professional audiences at home for a more significant…

What’s the killer app in B2B marketing? Face-to-face events

I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most…

An Open Letter to Social Media Marketers:

An Open Letter to Social Media Marketers: Thank you!  I’ve learned a lot about social media over the years.  And, as all of you social media marketers know, there’s really no way to learn the tricks of the trade but by putting in the blood, sweat, and sometimes tears that it…

How Strategic Are Your CTAs?

A well-crafted call-to-action (CTA) is the lifeblood of an email campaign. It tells your customer what you want them to do. Not only is it attention-grabbing and interesting, but it also gets to the point. You may be missing out on conversions with potential customers if your CTA is passive,…

Team Stirista: Jane Alvarez-Hernandez

This month’s Team Stirista profile features Content Writer Jane Alvarez-Hernandez. Let’s learn more about her. Tell us about your overall responsibilities at Stirista and what you do on an average workday. I am Stirista’s first full-time, in-house Marketing Content Writer,  hired in November 2017. My daily responsibilities when I first…

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