Stirista Announces Acquisition of Location-Based Data Measurement and Attribution Platform Nikaza

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Customer Identity Resolution: What It Is and Four Benefits To Help Boost Your Next Ad Campaign

B2B and B2C companies are in a fight for customers now more than ever, especially as online sales continue to make huge gains. Companies offering similar products or services are in a continuous race to go “above and beyond” their customers’ expectations as businesses strive to maintain or grow their market share.

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Advertising on Reddit: How Smart Companies Can Reach Their Niche Audiences

Reddit is a web-traffic powerhouse.  An online forum with over 130,000 sub-forums (subreddits) and communities with 7.55 billion page views a month, Reddit ranks 7th among the social networking platforms after Facebook, Instagram, Facebook Messenger, Twitter, Pinterest, and Snapchat. Reddit’s current online statistics: Monthly active users: Approx. 26.4 million  Registered…

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Team Stirista: America Martinez

This month’s Team Stirista spotlight features graphic designer, America Martinez. Let’s learn more about her! Tell us about your daily and overall responsibilities, and how your average work day looks. My overall responsibilities include designing graphics, whether it’s internal collateral, new client projects, social media content or motion graphics. I…

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Disruptive Innovation in Marketing: Get Ahead, Get Noticed!

What is disruptive innovation? In the context of business, disruptive innovation is the creation of a new market, which eventually upsets an existing one, displacing market leaders, products, and alliances. Disruptive innovations are more likely to come from start-ups and entrepreneurs rather than more established brands. The reason is simple;…

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Stirista Welcomes Vincent Pietrafesa as Vice President, B2B Products

Stirista announced the hiring of Vincent Pietrafesa as Vice President of B2B Products. Based in New York, his primary responsibilities will include ensuring the continued strategic growth of Stirista’s footprint in the B2B sector and driving forward new and innovative product development to meet the collective needs of marketing and…

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The Ultimate Guide to the Customer Journey: Definition, Stages, Mapping, and an Example

So much has been said about the customer journey. Though, surprisingly, only 36 percent of companies have systems in place to precisely map it, according to a recent study. In today’s competitive climate, understanding your customers’ pain points and addressing them by creating a seamless customer experience (CX) can go…

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Ajay Gupta Invited to Join San Antonio Business Journal Leadership Trust

San Antonio Business Journal Leadership Trust is an Invitation-Only Community for Top Business Decision Makers in the San Antonio Area   San Antonio, Tex. May 14, 2019 — Ajay Gupta, founder and CEO of Stirista, LLC, has been invited to join San Antonio Business Journal Leadership Trust, ​an exclusive community…

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Team Stirista: Jane Diane Hasse

This month’s Team Stirista blog focuses on Jane Diane Hasse, who works as the Director of Human Resources and Office Management. Tell us more about your daily and overall responsibilities and what your average work day looks like.    My job at Stirista is two-fold: Director of Human Resources and…

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Stirista Offers Video Ad Placements on Hulu!

Stirista is proud to offer a new service to all our partners and clients: video ad placements across Hulu!  Boasting 25 million subscribers as of January 2019, Hulu continues to be one of the most-watched streaming services in the United States. Viewers are captivated by Hulu’s deep library, from their…

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Omnichannel Marketing: Six Benefits Your Brand Can Achieve

Consumers are making their ever-increasing buying power known when shopping and dealing with brands. They are more brand agnostic, and used to the speed and convenience of personalized shopping. With customer preference and privacy taking center stage, it’s vital to stay relevant and overcome these continued challenges. Retailers need to:…

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