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The Unified Theory of Database Marketing

Database marketing is all of a sudden the new holy grail. What with customer relationship management, data warehouses, one-to-one marketing, data mining — a number of techniques are capturing management time, attention and bucks, and they are all built around customer information. So now we have an opportunity to pick…

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Team Stirista: Patrick Howard

1.) Tell us more about your responsibilities and tasks. What does your average work day look like? Our department works on a pretty wide variety of projects. In addition to supporting our more traditional internal marketing functions, we also work on everything from product-related UX work to creatives for clients…

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push wizard app monetization
The Developer’s Guide to App Monetization with PushWizard

As a mobile app developer and entrepreneur, increasing both user retention and app monetization are your ultimate goals. In fact, sending push notifications to your users’ smartphones notifying them of new, relevant content can increase your mobile apps’ retention rate by more than double!  We can all agree that not…

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third-party data
Third-Party Data: What it is, its Benefits and Best Use Case

Now more than ever, data has become a part of our daily lives. Whether we browse websites on our desktops, tablets or smartphones; give out business cards with our contact information in exchange for a free lunch, purchase from a brick-and-mortar store or online, we know that information collected about us (either as individuals or as a company), our interests and our purchasing habits can be used for data-driven marketing campaigns.

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database marketing companies
Top 5 Database Marketing Companies (Capabilities & Pricing)

Implementing an effective database marketing strategy requires investing in the right tools.

These companies should have important features that promote personalization and campaign measurement. This include features like customer segmentation, lead scoring, email broadcast, easy-to-use email builder, email tracking and excellent inbox delivery.

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trigger marketing
Trigger Marketing Drives Higher Sales

Triggered marketing. Event-driven marketing. Event-based marketing. Whatever the name, it’s the talk of the town these days. Essentially, it sets up marketing communications to be generated individually, when some event occurs between the customer and the marketer.

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data-driven marketing case studies
Data-Driven Marketing Case Studies (Progressive & Macy’s)

Progressive (one of the largest providers of car insurance in the U.S.) and Macy’s (a major U.S. retailer) are both multi-billion dollar companies that stay ahead of the curve. Today, we will review real-life case studies that show how these companies use data-driven marketing insights to make business decisions and drive growth.

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jp morgan
How Paying Attention to Customers Worked Wonders For JPMorgan

Among the many changes that define this generation, online and mobile app transactions have become major channels for young people today. In a world where the security of the credit card often comes into question, JP Morgan’s ‘Chase Sapphire Reserve’ credit card was an instant game changer, attracting an astounding…

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vinnie lapsley
Team Stirista: Vinnie Lapsley

Our monthly “Team Stirista” spotlight features Vin (Vinnie) Lapsley, Stirista’s marketing intern. Vin aptly juggles his role in marketing editing blog posts while also working behind the scenes with the accounting department – paying invoices, writing checks and overseeing other accounting tasks. Let’s learn more about Vinnie. 1.) Tell us…

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challenges of database marketing
Challenges of Database Marketing and Actionable Solutions

Marketers need to embrace database marketing to effectively reach their audiences and send the right messages. That’s easier said than done. There are several reasons why marketers continue to struggle when implementing data. Here are a few:

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