How Life-Event Trigger Data Can Revolutionize Your Marketing

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Stirista Welcomes Vincent Pietrafesa as Vice President, B2B Products

Stirista announced the hiring of Vincent Pietrafesa as Vice President of B2B Products. Based in New York, his primary responsibilities will include ensuring the continued strategic growth of Stirista’s footprint in the B2B sector and driving forward new and innovative product development to meet the collective needs of marketing and…

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The Ultimate Guide to the Customer Journey: Definition, Stages, Mapping, and an Example

So much has been said about the customer journey. Though, surprisingly, only 36 percent of companies have systems in place to precisely map it, according to a recent study. In today’s competitive climate, understanding your customers’ pain points and addressing them by creating a seamless customer experience (CX) can go…

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Ajay Gupta Invited to Join San Antonio Business Journal Leadership Trust

San Antonio Business Journal Leadership Trust is an Invitation-Only Community for Top Business Decision Makers in the San Antonio Area   San Antonio, Tex. May 14, 2019 — Ajay Gupta, founder and CEO of Stirista, LLC, has been invited to join San Antonio Business Journal Leadership Trust, ​an exclusive community…

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Team Stirista: Jane Diane Hasse

This month’s Team Stirista blog focuses on Jane Diane Hasse, who works as the Director of Human Resources and Office Management. Tell us more about your daily and overall responsibilities and what your average work day looks like.    My job at Stirista is two-fold: Director of Human Resources and…

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Stirista Offers Video Ad Placements on Hulu!

Stirista is proud to offer a new service to all our partners and clients: video ad placements across Hulu!  Boasting 25 million subscribers as of January 2019, Hulu continues to be one of the most-watched streaming services in the United States. Viewers are captivated by Hulu’s deep library, from their…

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Omnichannel Marketing: Six Benefits Your Brand Can Achieve

Consumers are making their ever-increasing buying power known when shopping and dealing with brands. They are more brand agnostic, and used to the speed and convenience of personalized shopping. With customer preference and privacy taking center stage, it’s vital to stay relevant and overcome these continued challenges. Retailers need to:…

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Customer Segmentation: Definition, Three Benefits and a Best Use Case

Reaching your targeted audience is crucial to the success of any marketing campaign. If the data you’re using isn’t yielding positive results, you might as well be throwing darts blindfolded in the hope of reaching your target. This is where customer segmentation can make all the difference. Customer segmentations help…

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Team Stirista: Dr. Jaba M. Gupta, PhD

This month’s Team Stirista blog focuses on Dr. Jaba Mukherjee Gupta, PhD, Director of Stirista Solutions, based in Bangalore, India. Tell us more about your daily and overall responsibilities and how your typical work day looks. I take care of the smooth running of the Stirista Solutions office in Bangalore,…

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How to Reach Business Decision Makers: 5 Proven Steps That Work!

Most business folks will agree that it’s REALLY hard to reach important business decision makers. Or, is it?  Well, it turns out, reaching the decision makers in any company can dramatically be increased by simply applying a few powerful data-driven marketing techniques and tools —  all without making a single cold…

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‘Adulting’ May Be Hard, but American Express Understands

Capitalizing on the Theme of Transition We have all experienced the challenges of transitioning from the teenage years to adulthood. What seemed like trials and tribulations then, often persist as bittersweet memories in our minds. Acknowledging this transition, American Express’ ‘Everyday Congrats’ was a campaign that extended a hand to…

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