FAQ

EMAIL

 

Where do you get these emails?

 

  • Partnerships with retailers and websites that allow customers to receive opt-in third party offers that match their consumer profiles
  • Business data collected directly from companies through surveys and phone calls
  • Alliances with marketing agencies and research companies
  • Magazine subscriptions
  • SEC filings
  • Public information

 

What is the CAN-SPAM Act? Do you comply with the CAN-SPAM Act?

You can read all about CAN-SPAM on the FTC’s website.

“The CAN-SPAM Act, a law that sets the rules for commercial e-mail, establishes requirements for commercial me
ssages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.”

E-mail is our business and we have every desire to protect our business. You can bet that we make sure that you’re compliant before we let you send any e-mails. The responsibility falls as much on us as it does on you!

 

Do you provide the e-mail addresses or do you send the e-mail on our behalf?

We typically carry out the e-mail campaign on your behalf. However, if you have a compelling reason, we will make exceptions and provide you with the physical e-mail addresses.

 

Can you send the e-mail on my behalf with tracking?

Most certainly. We can break down your e-mail campaigns by number of unique viewers, number of clicks, number of forwards, and anything else you want to know about each e-mail.

 

What percentage of e-mails is delivered?

Our delivery rate of 90 percent is significantly higher than the industry benchmark for acquisition e-mail. We realize there are other data companies making claims of deliverability exceeding 99 percent or more, but we also realize it is easy to make up numbers.

 

How do you know that my e-mail goes into the inbox?

Ensuring that e-mails end up in an inbox is an art. Have you ever wondered why some of the Viagara e-mails mercilessly grin at you from your inbox while others go straight to spam? Then there are e-mails from your friends that get entangled with Outlook’s junk filter.

There are a lot of variables. Bottom line, there are no absolutes when it comes to ensuring deliverability — and companies that claim otherwise are feeding you an unadulterated sales pitch. That being said, we consider deliverability to be a strength of ours, which we constantly strive to maximize. By leveraging our experience, staying current on emerging paradigms, and employing strategic deployment tools, we adapt to the dynamic environment of the industry.

 

If we are sending out e-mails on your behalf, we ensure:
  • The e-mail content is free of obvious language or markers that may flag the message as spam.
  • Dedicated IP addresses so you don’t pay the price for some other soul’s trigger-happy emailing.
  • Constant verification that neither the IP address nor the domain is blacklisted.
  • Communication with the major e-mail providers to let them know there’s an important mail coming through.
  • A thorough testing phase. Nothing is sent without your approval.

 

How much does it cost?

Unlike most list brokers, we generate counts and prices in real-time based on your needs. We sell you exactly what you need—no rigid package deals. Give us a call for a consultation or submit a ticket and we’ll quickly get back to you.
Please let us know if you’re a non-profit or a charity — we love to help!

 

 

ETHNIC SEGMENTATION

 

 

How do you know all this?

The short answer: we have collected massive amounts of data. We love data and we love accumulating it all in one place even more. But that’s just one aspect of our software.
The long answer — for those of you who are statistically inclined — is that we’re performing Bayesian multiple regression analysis to figure out an unknown value “y” when we have access to “x.” We have more data than all of our competitors put together.

But what use is data without insight?

Our complex AI engine absorbs, rinses, and analyzes all possibilities. The software executes a series of highly sophisticated algorithms that enable it to provide a final cultural value for each individual along with the likelihood (1 – 100 %) that the result is correct.

Other systems do crude matching between name dictionaries and census databases. Stirista’s more advanced system is built on an AI platform that allows it to think and make rational predictions. Our software addresses the lack of statistical modeling that was absent in the cultural marketer’s toolbox, leading to years of imprecise cultural modeling. For this very reason, there’s a probability associated with each outcome in our software.

What makes our software even more unique is its ability to use self-reported data from various surveys. Real data—in conjunction with eight million names with cultural affiliations, twenty-six thousand algorithms that take into account millions of combinations and permutations, and billions of demographic profiles—makes Stirista’s cultural segmentation software a potent asset that provides insights on 99.8 percent of the world’s population.

 

I understand your cultural logic. But what about language? Or religion? Or assimilation?

Every culture in America has a unique history and immigration pattern. Our challenge is to capture that in code. For example, many first-generation Chinese-Americans in San Francisco adopt a Christian first name even if their religion doesn’t change. Hispanics born in the US in the 1980s (with the exception of those born in Texas and New Mexico) are not very likely to speak Spanish, whereas Hispanics born in the US today are very likely to be bilingual. Each culture has unique quirks that allow us to determine an individual’s assimilation level, which, coupled with the other factors and data points on individuals, can help determine religion and language.

 

Do you know if it works?

Absolutely. Each month we test random samples against known demographic and consumer profiles by creating a double cross-validity coefficient for each sample. The predicted scores are correlated with the observed scores. Our goal is keep the difference to less than 4 percent, so the results are 96 percent accurate. We also use third party firms to carry out double-blind direct mail and telemarketing surveys to cross-validate results.

 

How do we use your software?

Simply encoding data is enough for some companies. We highly recommend our appending services for such clients. Others desire a close-knit in-house integration or at least a web-interface. We let you choose from multiple options. The product is offered as a stand-alone implementation, a web-service, API, remote desktop service, or SAAS (software as a service). Again, the best way to understand how we can meet your needs is to contact us and start a conversation. We firmly believe in customized solutions and will work with you to achieve a solution that is aligned with your organization’s goals.

 

Can it run on Windows or Linux/Unix or Mainframe or something else altogether?

We offer software for both Microsoft and Java platforms, making it compatible with Windows as well as Linux/Unix operating systems. It can also run smoothly on a Mac with an emulator. We are platform neutral and our sole objective is to make the integration and implementation as simple as possible.

 

What are the steps for integration?

This is the typical path for integrating Stirista’s insights with your existing system:

  • Identify relevant, actionable insights and value propositions for each market segment you target.
  • Incorporate integration points in your current marketing strategy.
  • Implement the process with test modules and gather results.
  • Perform detailed QA checks.
  • Integrate with current marketing operations.

 

Do you have any competitors? How do you compare?

One might assume that we are in competition with every list broker and data service out there. In the pursuit of prospective customers, that may be the case. However, when comparing our product with other vendors, we believe there is no contest.

There are some companies that attempt cultural segmentation by expanding this approach with a hint of geo-coding, but most of these methods are primitive and, in most cases, wrong. Many of our clients also have, at some point, tried doing cultural segmentation on their own using a last name dictionary and can attest to that approach’s inefficacy.

There are also companies that perform crude name matching with ZIP+4 profiles while claiming to be the cream of the crop in all things cultural. We hate to be rude, but our competitors’ quality and coverage doesn’t match up to the rigors of the globalized world. Some claim to have been doing it for more than a decade, which leads one to believe that they simply haven’t spent enough effort developing a quality product. Take a look at the comparison sheet for a by-the-numbers breakdown of how we measure up (competitor names have been redacted).

 

How should I get started? Is there any way I can sample your services?

Our staff is as friendly as they are skilled. They are ready to consult and guide you from first contact through the fulfillment of your order and beyond. Please feel free to contact us through any of our available channels –phone, email, ticket system, or fax. Even if you’re on the fence, we’d love to hear from you!
We’re also happy to demonstrate our products in action. Since much of the results are data-based, it will be easy for you to determine how good the results are. Depending on your needs, we also offer free test analysis on a dataset of your choosing.
Our technology is good, our products are nearly perfect, and our prices are excellent. We know you’ll switch after trying us out. We’re just a click or call away!