Data-Driven Marketing in Action
Stirista founder and CEO Ajay Gupta recently shared his thoughts with Inc Magazine about Stirista’s challenges during its initial stages and now finding the right markets in the current economy. Read more via Inc.com.
Stirista CEO Ajay Gupta Talks Recent Email Resurgence
Stirista founder and CEO Ajay Gupta recently shared his thoughts with MediaPost’s Email Insider about what’s behind the lucrative resurgence of promotional emails. Read more via Email Insider.
Stirista & Client Great Clips Win 2017 Silver International ECHO Award
Retailer Great Clips, a client of Stirista, garnered the Silver ECHO honor for its “Journey 121” digital marketing campaign for customer acquisition, retention and win-back strategies. Find out what MarketWatch has to say.
Sovrn Partners with Database Marketing Agency Stirista for More Buyer Options
Sovrn is bringing our data to independent publishers representing over 80,000 websites. Read Sovrn’s press release to learn more.
Neustar Adds Data Directory to PlatformOne
Our recent partnership with Neustar will give more people access to our industry-leading data. Read more at Destination CRM.
Stirista Donates $10,000 to Open Arms Children’s Shelter
Every year, Stirista donates to a charity during the holidays. This year it went to the Open Arms Children’s Ranch, a local children’s shelter. Read more in the San Antonio Business Journal.
Stirista Participates in Multiple Charity Drives
Here at Stirista, we have been participating in a number of charity drives, and our giving spirit just got the San Antonio Business Journal’s attention. Find out what they had to say.
Stirista Introduces StiristaLINK (As Seen in MarketWatch)
Our newest product, StiristaLINK, gives you the capability to reach your customers at work or at home. Find out what MarketWatch has to say.
Stirista Makes New Mover & New Business Segments Available With Weekly Updates
Stirista is now offering a new mover and newly registered business audience segments. The data-driven marketing company is pleased to announce its the launch of new mover, pre-mover and new business trigger data.
Stirista Launches Contact Data Plug-In for B2B Marketing and Sales (As seen in Demand Gen Report)
Scout gives you up-to-date contact information for your B2B prospects. See what Demand Gen Report thinks.
Stirista Debuts Scout (As seen on Yahoo! Finance)
See what Yahoo! Finance is saying about our new lead-generation product, Stirista Scout.
What is Gary Johnson?
See how Stirista’s data is helping PEORIA analyze the presidential potential of Libertarian candidate Gary Johnson, versus Clinton and Trump.
See the video and full article here:
Trump’s Twitter army (As seen on Politico)
According to an analysis obtained by POLITICO that matches Twitter handles to public voter data, seven out of every 10 of @realdonaldtrump’s followers appear to be his supporters. The report, produced by San Antonio database marketing agency Stirista, also found that nearly 90 percent of Trump’s followers are reliable turnouts at the ballot box; roughly 11 percent of Trump’s followers should be classified as first-time presidential voters.
Read more: https://www.politico.com/story/2016/06/trumps-twitter-army-224345#ixzz4Bf3PV8VK
Follow us: @politico on Twitter | Politico on Facebook
Will Twitter Fans of Clinton and Trump Follow Them to the Polls? (As seen on Wall Street Journal)
Hillary Clinton and Donald Trump have millions of followers on Twitter. A new study attempts to answer just how much that will matter in the general election.
Stirista, a bipartisan database marketing firm based in San Antonio, analyzed the followers of @realDonaldTrump and @HillaryClinton, matching the names of followers to voter data. The firm found that the candidates’ policy platforms largely align with their followers.
Greater Similarities Among Twitter Followers of Trump and Clinton According to New Research Conducted by Database Marketing Company Stirista (As seen on Yahoo! Finance)
Followers of Trump and Clinton share similar demographics — Trump followers are less extreme than may be expected on gay marriage, gun control and abortion but against easing immigration;
Neither Trump nor Clinton’s followers widely support Affordable Care Act;
Both candidates share same proportion of new and infrequent voters, countering belief that Trump is bringing in new voters.
Stirista Acquires Interactive Prospecting Map
San Antonio, TX – February 11th, 2016- Stirista acquires Point Shout, a Belgium-based mobile app platform with interactive map technology. The new acquisition brings cutting-edge mobile technology to the table for Stirista and its clients. The map application will be integrated with Stirista’s Connect portal to provide sales professionals one of the first sales 2.0 prospecting tools. Sales teams will be able to interact with the map app by zooming in on businesses wherever in the world they may be traveling to and view contact information sorted by department and title for almost any business in the world.
Stirista Releases Robust Voter File for the 2016 ElectionsJanuary 6, 2016
Stirista announced the release of a national voter file designed to help candidates of all political parties micro-target registered voters. Many voter files contain basic information such as party and voting history, but Stirista’s goal is to make this data more actionable by providing candidates 360+ targeting options to truly understand and reach persuadable voters receptive to their message.
Stirista Starts Company Wide Charity CampaignDecember 21, 2015
San Antonio-based digital marketing agency, Stirista, announced a new benefit for employees to encourage giving back to the community. With operations in the U.S. and India, the month long campaign matches dollar for dollar and rupee for rupee any donations that employees make to a non-profit.
Stirista Launches Fully Managed Digital AdvertisingDecember 2, 2015
Stirista announced the launch of its fully managed digital advertising services. The fully managed services are designed to make online advertising easy for marketers, targeting audiences with demographic filtering along with placement of ads on websites where potential customers may frequent.
Stirista Takes Aim at Software UsersJune 4, 2015
Companies that want to target specific software users can now do so thanks to a new innovation by database marketing agency Stirista. The company recently expanded its capabilities to include targeting online users just by the software they use. The San Antonio-based agency announced that it’s expanding the targeting capabilities available to its customers. “We’re changing the way people find their customers,” Stirista CEO Ajay Gupta says.
Carol Roth Features Stirista on Building Consumer ConfidenceApril 7, 2015
Business blogger Carol Roth featured Stirista in her blog, “Tips for Building Consumer Confidence in Your Company.” Check out this piece for great advice on building up your company’s image and how to interact with your customers.
Stirista Gives Insight on Responsive Email DesignMarch 27, 2015
Movable Ink featured Stirista in its post, “7 Experts Share Responsive Email Design Strategies.” Read on to learn what Stirista had to say on email design.
They’re Social Thinkers: Stirista Introduces Social Media Data AppendsMarch 17, 2015
Database marketing company Stirista announced today that it will now be offering social media data appends, in addition to its other services, such as email hygiene and digital marketing. A separate initiative from the company’s SocialORE product, the social media append gives companies the ability to find their customers on social networking sites such as Facebook, Twitter, and even Pinterest.
Connecting With Millennials Requires a New ApproachFebruary 4, 2015
Chief Marketer magazine recently interviewed Business Development Associate Andi Boyd about the experiences of millennials in the business space. Learn more about millennials, who are projected to be 46 percent of the workforce by 2020.
Socialore Is Featured on Yahoo! FinanceJanuary 12, 2015
Database marketing company Stirista recently announced the launch of its newest product, SocialORE. Stirista’s latest database offers insight into public social media profiles, giving a unique advantage to marketers seeking B2B and B2C data for customer acquisition.
Stirista Global Sponsors 2014 Ad:Tech Conference in New YorkJuly 26, 2014
Texas company Stirista Global is sponsoring ad:tech’s 2014 New York conference, which has provided tools for success to marketing and technology professionals for nearly two decades.
Stirista Makes a Splash at 2014 Bridge Marketing ConferenceJuly 20, 2014
Texas-based company Stirista attended the 2014 Bridge Conference to highlight non-profit marketing needs.
Business E-Mail and B2B Marketing Specialist Joins 2011 Dma Conference as ExhibitorSeptember 13, 2011
Offering a comprehensive B2B email database and opt-in consumer email database, Stirista is exhibiting at the Direct Marketing Association conference in Boston, Massachusetts in October 1-6, 2011.
Stirista Connects B2Bs With Their New Real-Time Automated Business Directory
With Stirista’s newly launched groundbreaking technology, the company combines publicly accessible social media data with traditional direct marketing resources to provide one of the most comprehensive automated real-time business directories in the world.
Top 3 Misconceptions About Marketing to Millennials
“Lead Gen in the Millennial World”, kicks off LeadsCon in Las Vegas on Monday, March 3, 2015. Zach Robbins, CEO of Leadnomics, along with Soleo Communications’ Kristen Erickson and Stirista Global’s Andi Boyd, will share key insights from years of experience in the digital marketing world, with specific attention toward targeting millennials.
Stirista’s Multicultural Data
Texas-based database marketing agency Stirista announced that they are releasing Segmentation 4.0, a multicultural marketing product suite, this month. This new addition to Stirista’s growing list of services allows the company to offer B2B cultural segmentation, which is a unique upgrade that makes Stirista stand out from other data providers. The company also offers B2C data, email marketing services, and social media data.
Once Stirista’s sole focus in its early days, multicultural marketing is once again taking the front seat with Segmentation 4.0. “We got our start with multicultural marketing back in 2009. Stirista is growing rapidly, and it quickly became apparent that we needed to get back to our roots and enhance the data we provide our clients,” Stirista VP of Sales David Bailey says.
While few marketers know about the varied applications for multicultural data in their marketing campaigns, even fewer actually use it. “We still find that we’re educating people on the uses of all of this cultural data. I think there’s just so much depth to it that people don’t know where to start. That’s where we come in—we help our clients through the entire process,” says Bailey.
The particularly unique feature of Stirista’s multicultural data is its ability to segment B2B as well as B2C data. Multicultural offerings from other data companies typically only feature B2C data, giving Stirista a competitive industry advantage. “We see companies mainly using multicultural data in the B2C realm, like a cable company reaching out to bilingual individuals for international channels,” says Bailey.
In Segmentation 4.0, Stirista added 245,449 new names and 2,394 new algorithms. The company can now segment B2B multicultural data thanks to a unique database that maps residential addresses to places of work.
Stirista’s B2B multicultural data is a game-changer for corporations seeking better information in their business files. Corporations can form well-rounded portraits of individuals at other companies with information such as age, gender, religion, language, assimilation level, and race. “The practical applications for this data are nearly endless. The Stirista team is very excited to see where our new products can take our customers. We’re set to revolutionize the B2B space with multicultural data.”