Areas of Impact: Stirista’s Targeted Advertising

This is part of Stirista’s Areas of Impact Series, our deep dive into the tools and features that make Stirista stand above the rest. Also check out our in-depth explorations of our measurable results, our data-driven marketing, and our all-in-one solution.

If you’re not talking to the right audience, you might as well be talking to no one. 

You need partners with the right data, and the chops to wield it – to make sure your carefully crafted creative lands where it should. Right in your ideal audience’s lap.

Here’s the rundown: We use data to help advertisers identify their ideal customers and target them with relevant ads across various channels, including email and CTV. This targeted approach helps reduce wasted ad spend and gets the message in front of people more likely to convert into customers. 

We turn what could be a tedious process in the wrong hands into a streamlined, efficient way to reach the people looking for a brand or company like yours, too.

That’s how Stirista’s powerful targeting capabilities help you get a bullseye. 

Get up-and-running ASAP with our prebuilt segments–or build an audience from the ground up 

With 30,000 segments to choose from across 17 verticals–one of the highest in the marketplace–Stirista can help you find a segment matching any audience you can think of.

Our segments are designed, tested, and verified to be accurate and effective, allowing you to get your campaigns to market much faster than the traditional route and associated supply chain issues that come with waiting for a sales or marketing team to carve up the data for you.

We can also take syndicated audiences and overlay intent and behavior to make very targeted data sets—with no degradation or loss of fidelity.

And because we are digital experts with our own ESP and DSP, we can always bring your campaigns to life and provide reporting. From audience selection to activation to measurement, we have you covered.

Or, if you need a tailor made audience, we can help you with that too. Not only can we help you spot your ideal customer, but we can track down lookalike audiences to expand your reach as well.

How it works

We utilize a stepwise regression process that creates scalable audience segments, depending on the range of your campaign and your business goals. 

We do so by selecting billions of independent variables in a model that uses an iterative process of adding or removing variables. 

In other words, we can create the perfect mix of demographics, traits, locations, and interests that match your brand’s intended consumer.

Just to make sure that you target the EXACT audience who’s looking for you, too.

From acquisition to retention marketing

Imagine knowing exactly which one-third of your customers are driving most of your profit and growth–the ones that produce incremental revenue, margin and profit for your brand.

Now imagine having specific plans to find and drive more of those power customers within your existing customers, your lapsed customers, and your prospect base.

Now imagine having clear business goals to easily evaluate whether those plans succeeded, and effectively communicate the impact of those plans to your peers and your leadership.

Now imagine being able to snap your fingers and have those plans expertly executed with the best targeting data, multichannel media buying, attribution, and transparency in the business.

Now imagine that can all happen faster, easier, and for less money than you ever thought. With a partner your team loves working with. That you love working with.

That’s your potential, with Stirista.