Category: Digital Activation

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Quieting the Noise at POSSIBLE 2026

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Surviving The Shift, Part 2: Instantly Activating Audiences Across Every Channel

Read more about Surviving The Shift, Part 2: Instantly Activating Audiences Across Every Channel

Stop Leaving Performance on the Table

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Want Better Targeting And Lower Fraud? Avoid CTV Open Auctions

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The Value of an All-Inclusive Demand Side Platform

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The Hidden ROAS Cost of Decayed Data—and Why Real-Time Data Wins

Read more about The Hidden ROAS Cost of Decayed Data—and Why Real-Time Data Wins

The Future of Advertising from the Past

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Stirista Launches Enhanced Political Offering in Time for 2022 Midterm Elections

Read more about Stirista Launches Enhanced Political Offering in Time for 2022 Midterm Elections

New Netflix Might Net Nice Numbers

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CTV Explained: The New Landscape of TV Advertising After Cable

Read more about CTV Explained: The New Landscape of TV Advertising After Cable

When Cookies Are Finally In The Rearview Mirror, Leave The Metrics Game With Them

Read more about When Cookies Are Finally In The Rearview Mirror, Leave The Metrics Game With Them

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