The Value of an All-Inclusive DSP
July 22, 2022
Why should you choose an all-inclusive DSP?
While the primary job of a DSP is to bid on and win impressions for advertisers, there are a lot of other functions that need to happen for a successful digital campaign to run—and each DSP varies in which of these functions are left to third party providers versus which functions they have built into their own DSP.
The disadvantages of a “bring your own vendor” approach
Most DSPs have a “bring your own vendor” approach for these functions, while some DSPs offer some of these services but as premium add-on features, which means paying extra. On top of that, the “bring your own vendor” approach has serious downsides. Every time a marketing team has to add another vendor to a campaign’s setup, they lose in four ways:
- Lose money
Each vendor is billing you. This can be harmful even beyond the unnecessary expenses, because it’s not just that campaign costs are higher than they need to be—they’re more unpredictable than they need to be.
- Lose time
Even well-done integrations require an initial time investment to set up and ongoing work to maintain and coordinate. Losing time means longer campaign setup times and clumsy client service. If a company is first-party onboarding data through another provider and sending it to a DSP, it can take 3-4 days (or more!) to get a campaign live. Using an all-inclusive DSP like Stirista’s AdStir reduces a campaign’s “time to live” by days.
- Lose scale
Every time you port data from one vendor or platform to another unmatched records get lost. Too much data loss in your targeting results in smaller segments that may force you to compromise on how tightly targeted your campaign is or reduce how many existing customers you can successfully exclude from your prospecting campaigns. Too much data loss in your attribution data, on other hand, means you have to wait longer before you have enough verified results to make performance-based optimizations–lowering your overall ROAs and resulting in lost money.
- Lose Accuracy
Similar to the data loss from vendor-to-vendor data matching, even successfully matched records are going to have an imperfect accuracy rate, impacting how effectively you are targeting or excluding people in your segments and how accurately you are attributing conversions to your campaigns.
It’s hard to overstate an all-inclusive DSP’s impact for an agency trying to cost-efficiently serve clients or a brand trying to bring channels in-house without a massive hiring spree. An all-inclusive DSP like Stirista’s, lets you improve scale and accuracy, which in the end saves you time and money.
What does all-inclusive mean?
Strisita’s AdStir is unique in that all of the functions needed for a successful digital campaign are built into it and included in the baseline cost of using the DSP. So instead of having to pay for (and spend valuable time coordinating) a DSP, a targeting data company, an ad serving company, and an attribution company, AdStir clients get the targeting data, the ad serving, and the attribution for free when they use AdStir.
Most DSPs have some very light targeting capabilities built in, and require advertisers needing more advanced targeting data to bring that data in from third party data stores, forcing them to pay an extra CPM to the data store on top of their media cost. Because targeting data is free in AdStir, advertisers don’t have to pay extra for Stirista’s famous B2C and B2B segments, onboarded first-party data segments, website retargeting segments, or creative retargeting.
- Ad Serving
AdStir has an ad server included, at no additional cost. AdStir also supports third party served creative, which means those advertisers can “bring their own” ad server if they prefer. AdStir also supports third party trackers, even when the advertiser is using AdStir’s built-in ad server.
- Media Reporting
AdStir is unique in how detailed and transparent our reporting is. For advanced clients, AdStir also offers something called “log level data.” These “campaign logs” or “exhaust logs” are a feed of raw impression data—this is because log level data is the ultimate level of transparency and shows Stirista has nothing to hide. Many DSPs don’t even offer log level data, and those that do charge a lot for it. For those very large or very advanced advertisers who do want log level data, AdStir offers another advantage: we offer it at no additional cost.
Very few DSPs offer meaningful attribution features. AdStir is unique in how robust its attribution reporting capabilities are, and that they are all available at no extra cost to the advertiser. This is possible because of Stirista’s uniquely strong suite of products, including; our Campaign Matchback Analysis, VIG (Visitor ID Graph), CrossWalk, and OMNA, the engine that makes them all seamlessly interoperable.
Without an all-inclusive DSP, your costs are higher and less predictable than they need to be. You’re spending more precious staff time than necessary to get campaigns live—and imposing longer than necessary timelines compromising campaign performance. Stirista includes these services at the out-set, at no additional cost. With Stirista’s AdStir, not only do you save time and money, but you get a better, smoother digital campaign experience.
Contact us today to learn how we can help you save money and time executing your digital campaigns.