CTV for WFH

Recent studies show that working from home (WFH) continues to rise, with no signs of slowing down anytime soon. As a result, businesses must rethink how they locate, target, and advertise to consumers in this evolving digital environment.

So, what’s the most effective way to reach decision-makers today?

The answer lies in Connected Television (CTV).

The Rise of CTV in a Work-From-Home Era

With more people working remotely, distractions and the need for background entertainment have increased. Many professionals now turn to Connected TV platforms during their workday.

• CTV usage has steadily increased month-over-month
• Household adoption of CTV devices surged throughout 2021
• Viewers are more engaged with streaming content than ever before

This rapid growth has made CTV advertising one of the most powerful channels to reach the right audience in high-impact environments.

Why CTV Advertising Works So Well

CTV ads offer a unique combination of engagement, trust, and targeting precision.

Key Advantages of CTV Ads:

• Ad Length: Typically 15–60 seconds
• Unskippable Format: Ensures full message delivery
• Sound-On by Default: Enhances storytelling through voice and visuals
• Premium Content Environment: Builds higher consumer trust

Because viewers consume CTV through trusted platforms, advertisers benefit from greater credibility and attention compared to traditional digital channels.

When combined with advanced digital targeting, measurement, and attribution capabilities, CTV becomes a high-impact format for B2C marketing success.

How the CTV Advertising Ecosystem Works

CTV advertising operates through a network of publishers and demand-side platforms (DSPs).

Key Players:

• Publishers: Major TV networks like OWN and HBO distribute content via apps
• Device Platforms: Smart TVs and streaming devices provide access to these apps
• DSPs: Enable businesses to purchase ad inventory and target audiences

Publishers collaborate with DSPs to connect advertisers with the right audiences, ensuring ads are delivered efficiently and effectively.

Reaching the Right Audience with Adstir (Stirista’s DSP)

But how do you ensure your ads reach the correct decision-makers?

That’s where Adstir, Stirista’s demand-side platform, comes in.

What Adstir Does:

• Simplifies ad buying and targeting
• Visualizes data through clear, concise graphs
• Identifies your ideal companies and consumers
• Maps decision-makers within those organizations

With integrated data sets or your own first-party data, Adstir builds highly targeted audiences using a granular identity graph.

Key Capabilities:

• Advanced audience segmentation
• Identity-based targeting
• View-through attribution
• Account-Based Marketing (ABM) reporting

The result? More effective, measurable, and data-driven CTV campaigns.

Stirista’s Mission: Identity-Driven Marketing That Works

At Stirista, identity is our identity.

Our mission is simple:
Help marketers generate revenue using identity-level data.

We understand that:

• One-size-fits-all solutions don’t work
• Outdated or decayed data leads to poor results

That’s why we built the OMNA Identity Graph from the ground up.

What Sets Us Apart:

• Modular and real-time data infrastructure
• High-quality, accurate identity data
• Actionable insights for modern marketers

We empower you with marketing data that actually drives results.

 Key Takeaways

• CTV is rapidly growing as WFH becomes the norm
• It offers high engagement, trust, and precision targeting
• DSPs like Adstir enable data-driven audience targeting
• Identity-based marketing is the future of successful advertising campaigns

At Stirista, Identity is our Identity, and we have a simple mission: help marketers generate revenue with our identity-level data. As marketers ourselves, we know that one-size-fits-all solutions and decayed data don’t work, so we built our modular and real-time OMNA Identity Graph from the ground up to arm you with marketing data that actually works.