How AI-Driven Audience Insights Transform Marketing Performance

Are Your Audiences Moving Faster Than Your Segmentation?

With vast amounts of data and customer touchpoints created every day, audiences are moving fast. Does your segmentation keep up?

As data proliferation accelerates, one of the strongest ways for marketers to adapt is by adopting real-time segmentation.

And what if it was AI-powered?

With the right technology, marketers can build AI-powered audience segments that target highly specialized audiences with hyper-personalized content—at scale.

For example, Stirista’s APT tool creates AI-generated audience profiles based on your full scope of data, so you can instantly act on customer insights to uncover highly targeted, scalable audience segments.

Let’s throw out the old toolbox and take a peek under the new marketing hood.

Why Traditional Audience Segmentation No Longer Works

Traditional audience segmentation has always been a front-loaded process.

Marketers historically defined audiences by demographics, psychographics, or past behaviors, built static personas, and adapted messaging after the fact. Once the segments were set, the targeting followed.

But today’s audiences don’t sit still—and segmentation can’t either.

The New Realities Reshaping Audience Targeting

1. Increasing Complexity of Customer Journeys

Back in 2017, a Harvard Business Review study found that over 70% of shoppers used multiple channels during purchase journeys. Today, that number is likely higher, and time spent across each channel varies dramatically.

With consumers expecting brands to remember their preferences and deliver tailored experiences, the bar for “relevant creative” has never been higher.

2. The Problem of Data Silos

According to a 2024 Salesforce report, only 31% of marketers are fully satisfied with their ability to unify customer data sources.

Customer data often lives in separate systems—CRM platforms, email tools, e-commerce platforms, and more. Without real-time triggers, brands miss critical chances to engage at the moment of intent, like immediately after a site visit or social media interaction.

👉 If you’re looking for verified, deterministic data that can support more accurate segmentation, explore Stirista’s LCI Data audience solutions.

3. The Need for Real-Time Audience Insights

Nearly 2 in 5 marketers lack real-time data for crucial tasks and still rely on outdated insights—or intuition.

That’s a major hurdle when modern customer journeys are fluid, rapid, and driven by immediate needs. Real-time data is no longer a luxury; it’s the baseline.

The Power of Real-Time Audience Profiles

There’s no future for segmentation without AI.

That’s why Stirista built an AI-powered targeting tool that leverages all your data—across every touchpoint—to generate actionable, highly targeted, real-time audience profiles that drive performance across channels.

How Stirista’s APT Tool Changes the Game

Powered by Stirista’s best-in-class:

• ID Graph
• ESP + Email Intelligence
• DSP with Intent Signals
• Advanced LLMs and Predictive Modeling

…APT delivers accurate audience expansion and personalized reach throughout the full customer journey.

With the APT tool, marketers unlock:

• AI-powered audience segmentation for relevance at scale
• Real-time profiles for activation across email, social, and programmatic
• DSP + intent data for moment-of-need expansion

Your message gets to the right audience.
At the right moment.
On the right channel.

Every time.

The Future of Segmentation Is Here

Audiences are moving fast. Your segmentation should move faster.

If you’re ready to scale with verified, high-accuracy audiences, explore LCI Data from Stirista and start building precision-driven segments built for real-time activation.