How to enhance email marketing campaigns with a data append service

Are you a frustrated email marketer? Rather than upend all your email marketing campaigns, why not append them?

Even though email campaigns get the highest return out of all marketing channels, marketing strategists know that getting it right (reaching the right customers, staying out of spam folders, and increasing conversions) can be tough. 

It can be tougher when your campaigns are backed by stale, incomplete, databases.

Through a data append service, you can update and refine your customer and prospect data and gain insights into who exactly to target, and how. With the right identity resolution partner, your email marketing campaigns can soar to new heights, and into the right inboxes!

What does data appending do?

A data append partner takes your existing data, like the emails and names of customers you already have, and enriches it with their own data sources and identity resolution platforms, adding missing data points (including prospect email addresses) and updating old ones. With the right partner, this can include demographic and contact information in addition to insights into behaviors and interests. 

Once the process is done, you can launch segmented campaigns, with the right creative and personalized touches, that you can rest assured will land in the right inboxes and resonate with your customers.

Use cases for data-enhanced email campaigns

Once you have refined, robust appended data, you can apply your new insights to a variety of email strategies, getting more open rates, click-throughs, and conversions in the process. 

Ready for some examples? 

• More personalization

Through identity resolution, you can append data like demographics, purchase history, or interests to tailor your messaging to each prospect and customer. With the resulting insights into your email subscriber database, you can personalize your emails with location- or lifecycle- based discounts, special offers, and even unique subject lines, visuals, or body copy.

• Highly-segmented email audiences

According to a study from Klaviyo, the more segmented your audience is, the better email campaigns perform. Using two or more conditions for each segment (like income, purchase history, and interests, for example) and targeting less than 5% of your email list results in the highest-performing campaigns. With data appending, you can ensure that you have reliable, actionable insights into each of your email subscribers–so you can segment campaigns effectively and motivate your customers to take action. 

• Increased deliverability

With the help of data appending, you can scrub email addresses–correcting outdated information, eliminating misspelled addresses, and ensuring your emails always make it into real customers’ inboxes.

Staying with an identity resolution partner also means that your list remains regularly updated, so you always maintain impeccable email hygiene.

• Enhanced automation triggers

With enhanced data, you can create better automated email campaigns and funnels. Based on individual open and engagement rates, prospects and customers can be funneled into the right automated email campaigns that result in conversions–avoiding the launch of untargeted email blasts that can come off as spammy and put off potential prospects.

• Better re-engagement efforts

What do you do with disengaged users? Appending lifestyle or behavioral data can be done to reconnect with disengaged customers and tailor campaigns that reconnect with them effectively.

• Improved reporting and analytics

Enhanced data means that you not only start off with better data and customer analysis, but you end with better data and campaign analytics. Within each email campaign, you gain access to deeper insights and an ability to refine content, timing, and channel strategies.

Appending your data with Stirista

At Stirista, identity is our identity. We offer data append services to help you not only find updated and verified email addresses for each of your customers and prospects, but we can expand that data into individual ID profiles for each of your users, enabling you to launch your best email campaigns yet.