Identity Data + Email Marketing + CTV: A Powerful Combination for Customer Acquisition

When you have a foundation of excellent data, email and CTV can work together to help you acquire new customers.

Customer acquisition is getting more expensive each year, especially on saturated ad marketplaces like Facebook and Google. Marketers are now looking at pivoting at least some of that budget to channels like email and CTV–especially since, in combination, they can make for a winning customer acquisition strategy.

Here’s how you can leverage all three elements for a highly targeted customer acquisition campaign.

Identity data: your foundation for powerful customer acquisition

Identity data includes customer information like demographics, purchase history, behavioral data, and online interactions. An identity resolution platform can help you associate multiple sources of data across devices and channels to one ID.

These IDs form the cornerstone for personalized marketing efforts. Because the information inside of an identity resolution platform is based on first-party data and is anonymized and encrypted, it complies with data privacy regulations while remaining highly targeted.

Using this identity data as a foundation, you can then build a cross-channel campaign combining CTV and email.

Use CTV and OTT advertising for brand awareness

CTV advertising companies allow you to reach audiences through traditional types of ads–30-second commercials, for example–yet they give you more precision in who you reach by allowing you to target households and individuals based on their data and behaviors.

By serving ads to specific audiences based on their interests, location, or other identifiers, you can set the stage for top-of-funnel engagement before retargeting customers through other channels–such as email.

Leverage email campaigns for unique, personalization-driven offers

Email marketing serves as a direct channel to nurture and convert leads. An email acquisition campaign can be a perfect follow-up to a CTV campaign, leading your prospects further down the conversion funnel.

Like with CTV campaigns, you can leverage the power of segmentation–yet you can also take it a step further by targeting your prospects with highly personalized dynamic content that offers them discounts or value unique to their identifiers, increasing the likelihood they convert.  

Combine CTV and email for maximum impact–only with Stirista

Checking email dominates the second screen when audiences watch TV. In fact, checking email (63%) even beats out scrolling on social media (61%) and texting (56%). Launching a dual CTV-email retargeting campaign only makes sense.

With Stirista, you can create a seamless experience across email marketing and CTV campaigns to maximize the effectiveness of each channel.

Sitirsta offers CTV-email integration so you can send an email to a prospect right after they see a CTV ad. As a result, you can supercharge conversion rates by simultaneously sending your target a persuasive brand message via CTV and a hard-hitting CTA through email. And it’s all backed by Stirista’s OMNA identity graph–the identity resolution platform that underlies the entire campaign with real-time, accurate, privacy-compliant data.

And with Stirista’s excellent attribution metrics, you can measure the impact of your campaign and optimize it in real-time, continually improving your customer acquisition strategy.