Revolutionizing Revenue: Stirista’s Latest Innovations Empower Businesses to Find and Keep Customers

August 18, 2025

In today’s hyper-competitive landscape, businesses face a dual challenge: acquiring new customers and retaining existing ones. The digital realm, while offering unparalleled reach, also presents hurdles like abandoned shopping carts and anonymous website visitors. At Stirista, we understand these pain points. That’s why we’re thrilled to unveil a suite of powerful updates from our product team, solidifying our position as a technology leader in the data space and empowering businesses to drive significant revenue growth.
VIG+ Elevates Website Visitor Engagement
Imagine converting more of your website visitors into loyal customers, recovering abandoned carts effortlessly, and tailoring your messaging based on genuine product interest. With our enhanced VIG+ (Visitor Intelligence and Growth) solution, this is now a reality. VIG+ isn’t just an update; it’s a game-changer for businesses across industries.
For example, for auto dealerships, the days of “most visitors leave without contacting us” are over. VIG+ measures visitor behavior, automates personalized follow-ups based on specific models they viewed, and ensures no opportunity is missed. Similarly, for e-commerce businesses grappling with the estimated $18 billion lost annually to cart abandonment, VIG+ offers a lifeline. Our fully automated solution instantly assesses prospect engagement, launches personalized recovery campaigns, and significantly boosts conversion rates. This means:
- Instant Prospect Understanding: No more guessing about engagement on your site.
- Automated Recovery Campaigns: Respond in real-time, every time.
- Personalized Messaging: Deliver the right message to the right person at the right moment.
- Measurable ROI: See the direct impact on your bottom line.
VIG+ provides a powerful competitive edge, saving businesses invaluable time with its always-on, no-manual-work automation. It’s about turning anonymous browsers into engaged and, ultimately, paying customers.
Breaking Barriers in Live Sports Advertising
Reaching engaged audiences during live sports events has historically been a challenge, often characterized by high minimums and limited targeting options. Stirista is changing the game. We’ve made accessing premium live event programming easy and accessible for advertisers of all sizes.
With Stirista, you benefit from:
- No Minimum Spend Required: Open the door to live sports advertising for everyone.
- Full Access to Premium Live Event Programming: Tap into highly engaged audiences during key moments.
- Powerful Audience Targeting and Measurement Tools: Ensure your message reaches the right viewers.
- Managed Service Support: Our experts guide your campaign from start to finish.
This innovation democratizes live sports advertising, allowing businesses to connect with real-time audiences without the traditional barriers.
Enhanced IP Intelligence and Audience Performance Tools (APT)
Our commitment to cutting-edge data solutions extends to our IP Intelligence and APT platforms. Recent enhancements to our IP intelligence solution include the addition of AI/ML-based entity relationship mapping methods. This significantly increases scale and accuracy, along with model changes that capture IP rotations, providing even more precise audience tailoring for both large-scale top-of-funnel campaigns and bottom-funnel measurement and personalization.
Furthermore, our Audience Performance Tool (APT) has received significant updates to its report summary and download features, focusing on:
- Improved Understandability: Clearer audience insights with detailed demographic segmentation.
- Enhanced Actionability: Interactive charts and audience recommendations that facilitate lookalike audience selection.
- Increased Accessibility: Custom branding options, new download formats (PDF, PNG), and flexible template choices, allowing you to seamlessly integrate Stirista’s powerful insights into your own reporting.
We’re confident that these updates will empower marketers with deeper, more actionable insights, enabling them to refine their strategies and optimize campaign performance with unparalleled ease.
At Stirista, we believe that data, when harnessed correctly, is the ultimate engine for growth. These exciting new updates from our product team are a testament to our ongoing commitment to innovation, providing businesses with the tools they need to not only find new customers but also keep the ones they have, driving significant revenue impact, saving valuable time, and gaining a crucial competitive edge.