Stirista Joins Experian’s Data Marketplace to Deliver Accurate, Privacy-Minded, Audiences for Advertisers

Stirista’s 123Push™ data solution available for targeting by CTV-focused advertisers

Marketers can now tap into Stirista’s 123Push™ Audiences through Experian’s Data Marketplace, reaching verified consumers on any screen. Stirista’s 123Push™ Audiences blend high-quality first-and third-party data, powered by Stirista’s CTV-first DSP (Adstir) and an email platform that sends 140 million messages each month, for precise audience validation. These segments let brands identify, retain, and engage customers wherever they’re watching, scrolling, or reading – delivering personalized messages exactly when it matters.

What Makes Stirista’s 123Push™ Audience Unique

Stirista’s focus is on data accuracy. We partner with a select set of trusted data providers and enrich those files with fully consented inputs (surveys, web forms, contextual engagements, and opted-in app activity). Our proprietary identity graph, StiristaID, and VIG+ then layer on deterministic signals that sharpen every profile. That commitment to precision is why Stirista is the largest audience-solutions provider in the U.S. – our segments perform, plain and simple.

Three Key Benefits

• Verified Audience Insights: Stirista delivers segments crafted from deterministic, verified, data for high accuracy and relevance.
• Expanded Reach: Marketers can activate Stirista audiences across CTV, retail, and beyond, maximizing impact across key advertising channels.
• Privacy-Minded Data: Built on consented data sources, Stirista ensures all segments comply with strict privacy and compliance standards.
  • See Stirista’s in-depth privacy policy here. 

How Experian Enhances the Offering

Powered by Experian’s Identity Graph, the combined solution stitches together devices and IDs at the household level—boosting match rates without relying on third-party cookies. Stirista’s fully opt-in 123Push™ audiences are now backed by Experian’s expansive reach and identity spine, so advertisers can define an audience once and engage it consistently across every major channel, CTV included, with greater confidence in who they’re reaching.

 Industry-Specific Use Cases 

• CTV and TV Programmers: Stirista’s verified audiences are used to create targeted, engaging campaigns across CPG, and political verticals, delivering measurable results.
• B2B: Target companies based on a wide range of metrics such as employee size, revenue range, SIC code (2,4,6, or 8 Digit), or industry.
• Political/Voter Data: Inaccurate political data can be the difference between winning and losing an election. It can also lead to inaccurate polling information and a campaign that misses the target audience. Our political segments have been a customer favorite and a high performer in the marketplace for years. 
• Social Media Campaigns: In addition to integrations with social platforms, Stirista has behavior-based social data, allowing marketers to fill in gaps and target more effectively.            

Competitive Advantage

Stirista and Experian give marketers a single, privacy-compliant, source for building precise audiences and activating them across major channels. The combined data assets improve match rates and extend reach, so marketers can deliver relevant messages to more of the right people with less effort, raising the overall effectiveness of each campaign.