Stirista Wrapped 2025: The Soundtrack of Our Year in Data

• Stirista celebrated a year of “High-Fidelity Growth,” securing spots on the Inc. 5000 and Deloitte Technology Fast 500™ while expanding our programmatic and display advertising capabilities through acquisitions.
• Moving past vanity metrics, we prioritized marketing intelligence and data security compliance by launching the “Clicks and Consequences” podcast and releasing technical guides like the 2025 Digital Marketing Playbook.
• Validating our approach to outcome based marketing, we had major wins in retail & ecommerce and automotive marketing, including campaigns that drove a 315% ROI boost and 440% more vehicle sales.

If your social media feeds are anything like ours right now, you’re seeing a flood of colorful graphics analyzing exactly how much time everyone spent listening to sad indie pop or 80s ballads. It’s “Wrapped” season—that time of year when we all look back at the data that defined our lives.

But we figured music apps shouldn’t be the only ones having fun.

At Stirista, we live and breathe data every day. If we had to assign a genre to our 2025, it wouldn’t be “Lo-Fi Beats to Study To”—it would be High-Fidelity Growth. From huge acquisitions to real client wins, we kept the volume up all year.

Here is a look at our 2025.

Top Charts: The Trophy Case

You know those artists that just seem to stick around on the charts forever? That felt like us this year.

• We maintained our heavy rotation on the charts with our 8th consecutive appearance on the Inc. 5000 Fastest Growing Companies list and a 4th straight year on the Inc. Regionals: Southwest list.
• We celebrated our 5th consecutive year on the San Antonio Business Journal’s Fast Track Awards, climbing to the 2nd spot.
• We secured a spot on the prestigious Deloitte Technology Fast 500™, recognizing us as one of the fastest-growing tech companies in North America.
• We earned our 4th spot on the USPAACC 2025 Fast 100 list, recognizing the country’s top Asian American-owned businesses.

In the volatile world of martech, staying power is rare. We are incredibly grateful that our “listeners”—our clients and partners—kept us in heavy rotation.

World Tour Highlights: AdWeek & Cannes

No great year is complete without a tour. In 2025, we took our show on the road, and the energy was electric.

• Cannes Lions: We headed to the French Riviera, but the real highlight wasn’t the Rosé. It was the shift in conversation toward partnerships. We moved past the buzzwords to have practical, real talks about AI and data governance.
• Advertising Week NY: We decided to ditch the standard corporate booth. Instead, we built Stirista Records—a literal record store right in the middle of the conference. It was a vibe. We skipped the slide decks to talk about what actually matters: executing and experimenting

The feedback we got on the road was loud and clear: stop obsessing over vanity metrics and start focusing on intent.

The “New Artist” Debut: Expanding the Band

Every great year starts with a bold opening track. For us, that dropped in January. We didn’t just hit play on 2025; we hit fast-forward by acquiring Magnetik and Andrews Wharton.

This wasn’t just about getting bigger for the sake of it; it was about getting louder and more capable. Bringing these teams into the fold expanded our tech suite and data capabilities immediately, setting the tempo for the whole year.

Liner Notes: The Deep Learning Sessions

Every true fan knows the magic happens in the liner notes—the technical details that make the album work. This year, we released the essential “technical manuals” for modern marketers:

• The Digital Marketing Playbook 2025: Our go-to guide for navigating the four pillars of marketing.
• Measuring ROI Report: A deep dive that helped teams tune out the noise and focus on revenue.
• Ad Fraud Special Report: We teach you all about ad fraud, including what it looks like and how to best protect against it.

Most Streamed Podcast: The Punk Rock Remix

Our audio game was stronger than ever this year. While our classic hit, The Marketing Stir with Vincent Pietrafesa and Ajay Gupta, continued to drop insights, 2025 saw the debut of a new, grittier track: Clicks and Consequences.

Hosted by Will Kunkel and Gene Cyranski, this show became the “punk rock” entry in our discography. They cut through the polite buzzwords to expose the real story behind data privacy and digital advertising. If you missed their live episode from Advertising Week (“Opportunity or Overload?“) or their deep dive into security (“Data Dangerous“), you missed some of the most unfiltered conversations of the year.

Fan Favorites: The Platinum Records (Case Studies)

Finally, we have to talk about the results that actually matter—the ones that made our clients happy. If our case studies were tracks, these were the ones that went viral:

• The Auto Anthem: In a head-to-head battle, we helped an automotive client drive 440% more vehicle sales than the competition.
• The Retail Remix: We helped a 4,000-unit retailer boost their ROI by 315%.
• The Hospitality Hit: By optimizing audience strategies, we drove a 7x increase in vacation package sales.

Your Listening Personality: The Visionary

If you spent 2025 with Stirista, your “Listening Personality” is The Visionary. You didn’t settle for generic audiences or vanity metrics. You wanted precision, performance, and transparency.

Thank you for being part of our top listeners this year. We are already in the studio mixing up something incredible for 2026.

FAQs

1. How did Stirista expand its services in 2025?
We accelerated our growth by acquiring Magnetik and Andrews Wharton, significantly expanding our programmatic and display advertising capabilities to offer a more robust tech suite for our clients.

2. What results can I expect from outcome-based marketing? Our outcome-based approach prioritizes revenue over vanity metrics; for example, our recent campaigns drove a 315% ROI boost in retail & ecommerce and 440% more vehicle sales for automotive marketing clients.

3. What new marketing intelligence resources are available? To help teams navigate the pillars of modern marketing, we released the 2025 Digital Marketing Playbook and the Measuring ROI Report, which provide actionable insights on marketing intelligence and revenue-focused strategies.

4. What industry awards has Stirista won recently? Stirista was recognized for its sustained high-growth performance with an 8th consecutive appearance on the Inc. 5000 list and a spot on the prestigious Deloitte Technology Fast 500™.

5. How does Stirista approach data privacy and ad fraud? We prioritize transparency by releasing technical manuals like our Ad Fraud Special Report, offering essential guidance on data security compliance and protecting your campaigns from digital risks.

Learn more about Stirista