case study / Financial Services
Consumer Reports Company Enhances Graph Accuracy and Scale with Stirista
A leading consumer reports company aimed to consolidate its diverse and complex identifier data—including IPs, MAIDs, and CTV signals—into a unified, cohesive ID graph.
Objective
Facing challenges with the increasing overlap of IPs, MAIDs, and CTV
signals, the top consumer reports company needed a solution that
combined unmatched accuracy across a broad range of data points
with the scalability needed for nationwide operations.
After an extensive year-long evaluation process, Stirista
emerged as a leader in both these areas.
Solutions
Extensive Evaluation: The company evaluated over 15 potential data providers, integrating new and existing sources to identify the best fit.
Shortlisting and Testing: Nine companies were selected to complete a detailed data questionnaire, and six advanced to the testing phase. Stirista’s solutions were evaluated for accuracy, scale, and their ability to unify diverse identifier sets.
Top Performance: Stirista was ranked #1 for accuracy and #2 for scale in the final testing. While another provider offered more volume, Stirista’s precision exceeded it by 60%, providing the client with the ideal balance of scale and accuracy.
Stirista’s Key Offerings:
Our product offerings provided the company with
the ability to unify multiple data sources into a single,
high-precision graph.
• Event-Level CTV Graph
• IP Signal Data
• Delivery
Results
Stirista’s solution enabled the client to meet its objective of creating
a unified, high-precision ID graph while maintaining scalability. The
company’s feedback highlighted Stirista’s ability to deliver a “good
combination of scale and precision.” By ranking #1 in accuracy,
Stirista cemented itself as a key partner in the client’s ongoing data
initiatives. This success reflects Stirista’s leadership
in delivering data-driven solutions that offer both
precision and scale.
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