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…your audience to persuadable swing voters. Beyond demographic data–into consumption When it comes to political marketing, both parties will typically tap data companies to create a database of voter profiles,…

…data quality uniqueness and data validity are the most important aspects of purchasing and using data. “Agencies and the brands they represent are increasingly tasked with delivering high quality campaigns…

…tools are you using to combine those data sets to link the campaign impressions to the conversion data? Are you keeping track of your data hygiene as well as data…

…the brand’s marketing delivers hundreds of emails with a “special offer,” a litany of text messages at random times of the day or night, a flurry of catalogs that fill…

…Mail app on any Apple device, no matter what email provider you’re signing in with. Whether Gmail, Yahoo!, or Outlook: as long as you’ve signed in on the Apple Mail…

…delivery by domain and delivery by bundle ID, companies face the risk of investing in placements that fail to meet their expectations. But that’s not the only challenge. During these…

…retail media networks, and even zero-party data still have their place, the market necessitates a number of tools to work together to support a post-cookie solution. In comes alternative data!…