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Shopping For An Audience?
…the most accurate and up-to-date data—so you don’t have to worry about wasting impressions on inaccurate audiences. Stirista provides transparent sourcing details for all our audience segments, validating data through…
Read MoreWhat comes after omnichannel in 2024?
…headspace of marketers everywhere. In any case, with sophisticated AI technology available and increasingly shoppable channels, it’s the dawn of a new day for omnichannel–one that will revolutionize the approach…
Read MoreLocating the line with Location data
Since 2013, the percent of Americans that own a smartphone has increased from 35% to 90%. Similarly, greater than 9 out of every 10 smartphone owners (94%) carry their phone…
Read MoreTargeting The Untargetable
…itself isn’t the only way you can target gamers. Since the dawn of video games, no one knows the exact path to follow when trying to progress or get better…
Read MoreThe 5 Steps To Planning An ABM Campaign
…because while focusing on your highest-level prospects iskey, it’s just as important to get 100% agreement on who those prospects truly are. Have the right data at your disposal Data is…
Read MoreDo You Know Who You’re Really Reaching With Your Ads?
…you can build an identity graph. Advertisers now can collect online data that links various data points derived from activation. Device data, location data, consumption data, unique identifiers and IP…
Read MoreThe 90’s Marketing “Fad” That Never Went Away
…coupon just for signing up for their email mailing list or newsletter. How Stirista enhances email marketing Not to mention that email is extremely customizable through segmentation. Email databases are…
Read MoreRosie O’Meara (Groundtruth) – Changes Overnight
All I Want For Christmas Is My CTV
…despite what you may think, Email is still a powerhouse when it comes to marketing. The average person checks their email 20 times a day. With physical mail becoming less…
Read MoreWhat’s different about this presidential election year?
…your audience to persuadable swing voters. Beyond demographic data–into consumption When it comes to political marketing, both parties will typically tap data companies to create a database of voter profiles,…
Read MoreWhat To Do While Cookies Perform The Longest Death Scene Ever
…tools are you using to combine those data sets to link the campaign impressions to the conversion data? Are you keeping track of your data hygiene as well as data…
Read MoreWith IP Obfuscation Imminent, Contextual Is Not The Identity Substitute You’re Looking For
…thing). Data must be higher accuracy because even with the best AI or machine learning, a propensity model will inherently multiply the inaccuracies in a dataset. Think about multiplying fractions….
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