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Omnichannel Will Rule Black Friday. Is Your Data Ready?
…thought that e-commerce activity would stifle physical retail forever, making brick-and-mortar shopping obsolete. So, advertisers and marketers adjusted their campaigns to prioritize online shopping and data targeting. But now, after…
Read MoreWill Linear TV Ever Be Gone For Good?
…least through 2033. YouTube and Amazon have significant streaming deals until then in their own right, but it’s far from the majority of NFL games. And when Thursday Night Football…
Read MoreFranck Ardourel (Amazon) – Make the Math
The CTV Trends We’re Seeing for 2024
…A perfect match for shoppable media The only channel to match the speed of CTV growth is retail media. In fact, retail media is predicted to surpass TV spending entirely…
Read MoreAdvertising Week 2020 Recap: Top 5 Takeaways
…personal data is used. Increasingly, government regulations over data privacy, including General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), among others, are redefining how brands and businesses remain in compliance. This…
Read MoreLouise Pritchard (Shopii) – The Horse Question
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Read MoreDisney+ Could Be Setting the Tone for Streaming
…of a possible gaming and shopping experience being added to Disney+ is what this means for CTVs. With both shopping and gaming one click away, Disney+ may integrate CTV advertising…
Read MoreHow To Boost Retail Customer Loyalty: 16 CX Trends To Leverage
…the right campaigns at the right time. – Ajay Gupta, Stirista 2. Frictionless Shopping; Leveraging Purchase History Data Ensure a frictionless shopping experience, because the faster and easier it is…
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Read MoreSubscriptions Aren’t the Only Way to Retain Customers
…on data and Lifecycle Marketing–the true key to loyalty and returning customers. Origins of the subscription model The subscription service model has been around for centuries now. While the first…
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…verify Consumer Identities and prevent fraud by providing data. Clients integrating the Licensed Data, in combination with their own data may include Identity Resolution, Linkage, and Data Validation. Stirista’s database…
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