Areas of Impact: Stirista’s Data-Driven Marketing Strategy

This is part of Stirista’s Areas of Impact Series, our deep dive into the tools and features that make Stirista stand above the rest. Also check out our in-depth explorations of our targeted advertising capabilities, our measurable results, and our all-in-one solution.

When we talk about strategy, we mean everything, from beginning to end. 

That means from the nitty-gritty data through to execution across all channels.

Here’s the rundown: Stirista provides a platform that combines data, email marketing, and ad buying. This allows brands and agencies to collect and analyze customer data to personalize their marketing campaigns and create a more connected customer journey.

Everything is connected through-and-through. Named one of America’s fastest growing private companies, we are the only solution that accomplishes everything internally, saving our partners time and money.

The only company with a DSP and an ESP

And as the only data-driven company that also owns an ESP and a DSP, Stirista is able to provide actionable insights, and optimize existing campaigns, faster than anyone else.

You can send your emails and buy your inventory in the same place, and get unified attribution to understand your customer’s entire journey.

That end-to-end suite of tools and services also includes industry-leading cookieless targeting data and 1st party data onboarding, granular view-through attribution reporting, campaign optimization to your KPIs, and transparent reporting. 

Our identity graph

OMNA is the only Cookieless ID graph with a real-time refresh rate – so that means no stale data, high accuracy, and also the highest CTV match rates in the industry. 

While other providers usually only have one source of DSP pre-bid data, our OMNA data is sourced from our own in-house ESP, DSP, VIG, and website attribution tool. And we don’t use any third party data, except to verify and corroborate our own data. 

OMNA is the industry’s first real-time identity graph built from a number of component graphs including ABM, viewership, IP, device, and location data. That’s a stack of five different components, and they aren’t welded shut like with other ID graph providers. If you don’t need the entire identity graph, you can access any of our five major component graphs separately.

Everything is connected

We help brands onboard and activate their data, cross-channel, and provide attribution so they know what’s working and what isn’t – without the waste and the added costs that can impact ROI.

We help businesses find new customers, and keep existing ones, by creating a data-driven, repeatable, scalable, marketing technology solution faster than the rest.

Our mission

At Stirista, Identity is our Identity, and we have a simple mission: help marketers find new customers, and keep existing ones, while generating revenue with our identity-level data.

As marketers ourselves, we know that one-size-fits-all solutions and decayed data doesn’t work, so we built our modular and real-time OMNA Identity Graph from the ground up to arm you with marketing data that actually works, and combined it with an end-to-end suite of tools that’ll take you from the beginning of your campaign all the way to the end, and on to more connected and powerful campaigns beyond.