Experian

Access Stirista’s Exclusive 123Push™ Taxonomy

The core benefit of this partnership for Experian Marketplace users is the ability to leverage Stirista’s 123Push™ taxonomy. This includes our industry-leading, validated 1st and 3rd-party syndicated audiences spanning all data verticals.

Experian’s Data Marketplace is a licensed product. A pre-existing relationship and access to Experian’s Audience Engine Marketplace is required to access this data. If you are unsure of your ability to access their platform or are interested in gaining access, please contact Experian, or reach out directly to Stirista so we can connect you with an Experian resource.

Accessing 123Push™ in the Experian Marketplace

From your client home page maneuver to the ‘Marketplace’ tab, pictured below, you’ll see a list of Marketplace providers.

• Navigate to “123Push™ (Stirista)”
• All taxonomies are collapsible, you’ll notice that 123Push™ is divided into two subcategories: Business & Consumer.

Selecting segments for your audience

• You have the ability to search for segments via keyword, or manually opening the 123Push™ taxonomy. 
• Each segment will have:
  – Segment/Value Name
  – Segment/Value Description
  – Stirista Logo
  – Household Count
  – Price % of Media

You can combine your chosen 123Push™ segments with other segments from our taxonomy or with audience data from other partners using a ‘drag & drop’ interface, and ‘and/or’ logic.

• Descriptions can be added
• And Audiences can be exported to Experian’s partner platforms