lotame

In today’s fast-paced marketing world, you need two things: speed to market and unmatched data quality. Stirista’s comprehensive audience library, easily deployed in the Lotame Data Exchange, gives you both.Lotame offers a wide range of services for marketers, including a self-serve platform accompanied by audience enrichment to optimize ad spend. They boast an impressive 54% lower cost per engagement when using

Lotame vs other platforms. Stirista has been a long time Lotame partner for the following reasons: segment discovery, quick segment refresh rates, easy to use Audience Building, and their ability and willingness to work with data providers and customers. We make Stirista, 123Push™ & LBDigital segments available in their data marketplace.  

Accessing Stirista, 123Push™ & LBDigital in the Lotame Data Exchange

• From your client homepage (platform.lotame.com) maneuver to the Audiences Menu (pictured below):

• Navigate to the search bar, located along the top of the page (or click the magnifying glass symbol)
  • The easiest way to access Stirista or LBDigital taxonomies/segments is to search the brand by name.
• In the Lotame Data Marketplace, 123Push™ is a part of the Stirista offering. Meaning it is nustled within that taxonomy. You can search for 123Push™ dynamically via the search bar.
  

• Select Browse on the taxonomy you would like to view
  • You may also expand on specific categories by selecting the drop down menu to view additional selections.
    

• Select the audience segment you would like to use by clicking Add.
  • In Lotame, audience segments are referred to as “Behaviors”. An Audience in Lotame is defined as a grouping of one or more behaviors.

*** Please keep in mind that Lotame can & may make updates to their Audience Builder interface. Please reach out to your Lotame account manager or audiences@stirista.com if you find the guidance provided above to be inaccurate.

* Stirista segments are all US based, however, when building audiences in Lotame’s Audience Builder you’ll need to select a geographic region.

Why Choose Stirista Audiences? Your Dual Solution for Data-Driven Campaign

Stirista’s Audiences are the fastest, most effective way to launch and optimize a data-driven campaign. We provide a powerful dual solution for every marketer’s need:

• Unmatched Scale: Over 50,000 verified segments across 17+ major verticals—all from a single source. We’ve brought a portion of these segments to Lotame’s Data Exchange.
• Exceptional Accuracy: Stirista’s data consistently performs well because it’s continuously validated. We send over 45M emails monthly via our ESP, we serve ads via our own DSP – validated IDs are a necessity, not a nice to have..
• Target Anything: We can create any custom segment needed to help you target any audience, even helping you find customers you didn’t even know you had through our vast data signals and B2B expertise.
• Full-Funnel Interoperability: Our data seamlessly integrates across all channels—CTV/OTT, social, digital, email, and direct mail.
• Proprietary Expertise: Leverage our unique B2B2C Linkage and in-house DSP/ESP for faster data activation and deeper insights.